What you'll receive
1. MONTHLY DISPATCH
Build your press database with top publication contacts sent directly to your log in each month. This will include:
- A contact from 3 publications per month
- Editor email addresses and social handles
- Price point, readership, target audience and release date for each publication
The press move roles often so any changes in contacts will update automatically. See our dispatch example here.
2. THE KNOWLEDGE HUB
Maximise your chances of press with lifetime access to expert product placement guidance from the team behind the award-winning LFA.
You will learn:
How the press work & develop your understanding of publications.
How to get your brand ready for press, including: press imagery, appropriate price points, line sheets and selecting the best products for press.
How to develop your brand online to maximise your chances of press.
How to contact the press and build lasting long- term relationships for repeat coverage.
How to optimise the benefits of coverage for success after press.
3. COMMUNITY SUPPORT
Join the conversation with our discussion topics and put your questions to PR professionals. Our community space gives you the opportunity to find out what's working for other brands, share your success stories and network.
THIS IS RIGHT FOR YOU IF:
- You sell products online
- You want to target UK press, no matter where you are in the world
- You're a lean business and don't want to spend thousands each month on traditional press retainers
- You want to build a database of UK contacts to pitch your product
- You understand that coverage doesn't happen overnight and you are willing to put in the hours to gain coverage for your brand