PR Secrets: What Makes A Press Worthy Product?
What will stand out and look great on a magazine page? *Hint* plain black handbags are a no-no.
Our PR Guru's, Shannon and Cecilie, look for:
A Range of Colour
Seasonal items (for example a Christmas collection or beachwear for summer).
However, whether a product is 'PRable' or not also depends on the publication you are pitching to. Analyse your target market and the readership of the publication you want to feature in; do they match? Are your price points similar to products in their last edition? Is there a specific feature your product would sit well in?
Yes? Get pitching!
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