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How to get your products featured in the Christmas Gift Guides

Each year millions of people turn to Christmas Gift Guides to source presents. The UK press produce some of the most comprehensive and exciting gift guides in the world. And the best part... it's easy to pitch your product to the press that compiles these features and get results when you know how.

In 2019, our Christmas Gift Guide members graced the Christmas Gift Guide pages of The Guardian, The Telegraph, Elle, Stylist and many more. The monthly magazines start compiling their gift guides in July so this workshop will get you ready to start pitching immediately.

Who is it for?

Any product based business wanting to see their products in the Christmas Gift Guides and learn how to pitch to the press to gain the coverage they deserve.


The workshop

This 60-minute informative workshop will cover:

  • Understanding publications and lead-times

  • Press-worthy product

  • What assets you need to pitch to press

  • Pitch emails that get you noticed and follow-ups

  • Understanding what the Christmas press are looking for

  • Making the most of coverage

We've got you covered - juices, teas, coffees, fruit, pastries will be provided, just come ready to learn with a notepad and pen and get your press worthy products seen by the right people.

You'll walk away with...

A clear understanding of Christmas Gift Guides and how to make your brand stand out to the press. It'll give you the confidence to contact the press and send pitch emails which will get you noticed by the right people. Last year, this event sold out so book early to avoid disappointment.

You can find out more about our Christmas Gift Guide membership here.


11th of July 2019, 9am-10am.


The Ministry, 79-81 Borough Road, London.

"This is not a sales pitch, this is an incredible run through of how to be successful in your own PR. Highly recommend this."

Earlier Event: July 10
PR Dispatch: Behind the scenes
Later Event: July 12
Christmas Gift Guide release