Christmas in July: Why should the gift guides be part of your PR strategy?


With summer in full swing, we know Christmas seems like a long way off. However, the biggest time of the year for brands is just around the corner. The gift guides are compiled well in advance which means the clock is ticking to get your ducks in a row for the festive season. Got a great brand and a great product? Make sure you don’t miss out.

Why should I be thinking of Christmas now?

Long-lead publications work 3-4 months in advance and start compiling their gift guides in July (and some close as early as August already), hence why it's crucial to start preparing and pitching now. Deadlines will vary from publication to publication, but generally speaking, short-lead publications start compiling from late September onwards, while online magazines work on theirs from October right up until Christmas. Timing and persistence are key, and missing a deadline means missing a great opportunity for your brand.

What can it do for my brand?

The UK press produces some of the most comprehensive and exciting Christmas Gift Guides in the world and each year millions of people turn to the gift guides to help source presents meaning they have a huge reach and are extremely powerful. Being featured can increase your brand awareness and credibility and potentially generate traffic and sales. Moreover, it allows you to showcase your products, tap into the Christmas shopping mindset and helps you stay competitive.

Want to get your brand featured in the Christmas Gift Guides? Last year our brands graced the pages of The Telegraph, Stylist, Evening Standard, Elle and many more. The PR Dispatch Christmas Gift Guide gives you everything you to need to pitch your product to Christmas press and you'll have access to over 85 gift guides from the 12th July until December. There's only 100 memberships available this year so make sure you sign up now to secure yours and put your best foot forward with Christmas press.