5 reasons you should take control of you PR in 2019
If you haven’t already, taking control of your PR should be on the top of your to-do list as a small business or brand. Why? It gives you exposure and puts you in front of your target audience, as well as many other reasons! We’ve listed just a few down below on why you shouldn’t neglect your PR.
TRUST US, IT’S CREDIBLE
One of the most important aspects of building a small business is also building a strong relationship with your audience, they need to trust you and what you do. To do this, you need to make your brand known and on the same level as other established brands, the best way to do this is through third parties, e.g magazines, high traffic websites in the industry, or a well known industry expert. Unlike advertising, product placement isn’t paid for and comes from a recommendation or a genuine liking of the product, increasing your brand credibility. All of this will help gain trust from your audience and a wider, potential audience as well as raising awareness of your brand. Your PR strategy will help you navigate to the right channels and create a positive image.
IT’S LOW COST AND EFFECTIVE
Spending time on your PR is ultimately the power tool which won’t break the bank. If you have the budget, paying for a magazine spread is fine, however if you don’t it can be done in other and better ways (cough cough). Creating relationships within the industry is SOMETHING, it’ll help your reputation and hopefully lead to a feature or mention in credible magazine which is the ideal result.
BUILD YOUR BRAND IDENTITY
Your PR strategy is one of the best ways to show your brands key message, values and brand identity. It will help you develop your image and ensure that this is coherent across all your platforms, which is particularly important. Your brand identity should focus on the key characteristics of your brand and it’s unique selling points - this is what will make your brand stand out.
ENHANCE YOUR ONLINE PRESENCE
In the world where everyone is connected digitally, making the most of online platforms is important, your presence needs to be there and active. Marketing yourself online can be difficult, but with the right PR strategy can be extremely beneficial for your brand.
THERE’S NO TIME LIKE THE PRESENT
If you haven’t already, start taking control of your PR, there’s no time like the present. Start creating a strategy to put in place, make lists and began planning how you’re going to form your brand identity and online presence and get going!
PR is not free in the sense that it requires time and effort in making new connections. It may seem labor intensive but if your business do this right, it will help your company look more likeable, influential, and successful.