5 images to consider when creating your visual identity for your brand

Portrait and Lifestyle Photographer, Carmel King has worked with many independent brands, designers and makers and is currently working on an on-going series, Makers & Manufacturers, celebrating craft and industry in Britain. Alongside these many businesses, a year ago she co-founded Hive Collective, a business network to support freelancers and business owners and we've just launched Forge, a business support programme for creative enterprises in East London.

As a brand, you’ll know that your visual identity is extremely important, it needs to be relevant and reflective of your brand and that’s is exactly what Carmel is here to help with. 5 images to consider when creating your visual identity for your brand….

Carmel King.jpg

One: Create an identity

Create an aesthetic for your brand so when a photo pops up on someone's insta feed or they see an image on a website, they know it's yours - think about using consistent lighting (flash or natural light) backdrops / backgrounds and a colour palette. If you begin to use these across the board, your images will develop a look and feel of their own and become synonymous with your brand. 

Two: Flat lays

A great way of producing eye catching, creative product images, especially for social media are flat lays. These are taken directly overhead against a flat background. Let your product be the hero of the image and accessorise it with complimentary objects around it.

Screen+Shot+2019-01-03+at+11.32.25.jpg
Stylist Victoria Herbert 1.jpg

Three: Behind the scenes

Let your images tell a story about who and what is behind the brand, show images of your studio or workshop and the processes that go into making your product.

Four: Face of the brand

It's important to have a creative, high res headshot which you're happy to share with customers - telling them who creates the product and the person behind the brand. This will be useful for for press, social media and your website.

Five: Beautiful Social

Social Media content should have a consistent aesthetic so your feed communicates exactly what your product is and the visual identity of the brand. 

Screen Shot 2019-01-03 at 11.32.25.png
Donna Wilson.jpg

You can view Carmel’s work over on her website here, and find all the details about working with Carmel over on your members area in the Partner Network.


Would you like access to industry experts that we have tried, trust and recommend?

Our partner network gives you access to photographers, stylists and much more alongside teaching you how to pitch press. If you want to grow your brand become a member today.

LifestyleRosie Davies