Member Spotlight: PR Dispatch Meets Half Baked London
One of our most recent PR Dispatch members is Kim - Founder and creator of Half Baked London. Swimwear made for woman of all ages, sizes and shapes, Half Baked was born based on the lack of different fabrics and shapes in the swimwear market!
DESCRIBE YOUR BRAND IN THREE WORDS?
Simplistic comfortable swimwear
WHAT HAS BEEN YOUR BIGGEST ACHIEVEMENT WHILST RUNNING YOUR BRAND?
Would have to say getting it off the ground without a loan and I always feel a real sense of achievement when people genuinely love the pieces whether that be a customer or influencer. I smiled for the best part of the day when Emma Hoareau listed the Sylwia swimsuit as one of her favourite pieces on her 'Lolita Says So' blog last year.
WHAT DOES THE NAME OF YOUR BRAND MEAN / STAND FOR?
My boyfriend actually chose the name, we were just throwing ideas around and he said Half Baked and I thought it was a cute play on words.
IF YOU COULD GO BACK FIVE YEARS AND TELL YOURSELF ONE THING, WHAT WOULD IT BE?
Gosh there are so many things, I've made lots of mistakes along the way but they have taught me a lot.
FAVOURITE DOWN TIME ACTIVITY?
Cooking, eating, movies & chilling! None of which are actually real activities I know, but that's how I like to spend my downtime whether its at home or when I'm away
ON A WEEKEND I LIKE TO…
Relax! On the sofa with remote control in hand if I get the chance in between cooking, cleaning and running weekend errands.
HOW LONG HAVE YOU BEEN IN BUSINESS FOR AND WHAT ARE YOUR PLANS FOR THE FUTURE?
Half Baked has been up and running for a year and a half now although I had been working on it for about 2 years before I was able to start trading.
Plan for this year is to introduce some larger sizes and more colours across the current collection. I also have a couple of new styles coming this summer and am planning a pop-up shop in the coming months. Scared but excited!
YOUR GUILTY PLEASURE FILM?
Nacho Libre Jack Black
ONE THING YOU COULDN’T LIVE WITHOUT?
Food. Literally! and trainers I wear them everyday, being comfortable is a thing for me.