5 Ways To Find Time For PR
Running a business is hard work, we understand that PR can fall to the bottom of the to-do list. However, the more time you put in, the better results you will see; it is a difficult balancing act. We've tried and tested a few ideas to help you to get on top of your PR.
1. Hire a Freelancer / Assistant
Spend = £7p/h upwards
Hiring an extra pair of hands is a great way of keep on top of magazine coverage. Its also important to have a stable PR contact to build long term relationships between your brand and the press and increase your chances of repeat coverage.
The cost of hiring a freelancer can vary depending on their skills and experience. However, you don’t need to hire a PR expert to achieve press. PR Dispatch was founded to give product-based businesses everything they need to pitch their products to UK press at an affordable cost by sharing our expertise. Finding a freelancer who is friendly, organised and loves your products is more important (and much cheaper, see for yourself here).
2. Hire an Intern
Spend = £Expenses
Hiring an intern with the right experience keeps costs to a minimum. However, interns are usually with brands for a short period of time. If your intern turnover is high, you will need to spend time introducing each new intern to the PR process. It is also important to keep your PR database organised and up to date to avoid cross overs, such as sending multiple emails to the same editors.
Fashion Workie is a great place to advertise internships, but make sure you have checked the ins and outs of hiring an intern first. Take a look at the UK law here.
3. Set Time Aside in Your Calendar
Spend = £0
Your other option is to find the time in your day to do it yourself. 2 hours over a 5 day period is better than doing nothing at all. We recommend 3-4 hours per week on contacting magazines, interacting with editors on social media and working on improving your brand.
PR with an agency would cost upwards of £3000/pm so even hiring a one day a week PR and social media assistant will be saving you thousands each month. Try different avenues and find what works best for you.
Find out more about our memberships here and join other PR Dispatch members to kickstart your PR.