5 Ways To Find Time For PR
Running a business is tough! We understand that PR can fall to the bottom of the to-do list. However, the more time you put in, the better results you will see; it is a difficult balancing act. So we've tried and tested a few ideas to help you to get on top of your PR.
1. Hire a Freelancer / Assistant
Spend = £7p/h upwards
Hiring an extra pair of hands is a great way of keep on top of magazine coverage. Having a stable PR contact can enable your brand to build long-term relationships with the press, increasing your chances of repeat coverage.
Depending on an individual's experience, the cost of hiring a freelancer can vary. However, for PR you don't need a freelancer with PR experience. PR Dispatch can teach everything from scratch for a fraction of the price. Simply, sign-in and learn how to pitch and who to pitch to from PR Experts. Finding someone who is friendly, organised and loves your products is more important (and much cheaper).
2. Hire an Intern
Spend = £Expenses
Hiring an intern with the right experience keeps costs to a minimum. However, interns are only usually with brands for a short period of time. If your intern turnover is high, you will need to spend time introducing each new intern to the PR process, through the PR Dispatch course. Make sure you keep your PR database up to date if you choose to take this route (See 'Your Press Calendar' section, chapter 4).
3. Set Time Aside in Your Calendar
Spend = £0
Your other option is to find the time in your day to do it yourself. 2 hours over a 5 day period is better than doing nothing at all. We recommend 3-4 hours per week on contacting magazines, interacting with editors on social media and working on improving your brand.
PR with an agency would cost upwards of £3000/pm so even hiring a one day a week PR and social media assistant will be saving you thousands each month. Try different avenues and find what works best for you.
Ready to get started with your PR? Sign up for £39 per month today.