PR Secrets: What Makes A Press Worthy Product?

What will stand out and look great on a magazine page? *Hint* plain black handbags are a no-no.

Our PR Guru's, Shannon and Cecilie, look for:

  • A Range of Colour

  • Bold Shapes

  • Patterns

  • Seasonal items (for example a Christmas collection or beachwear for summer). 

However, whether a product is 'PRable' or not also depends on the publication you are pitching to. Analyse your target market and the readership of the publication you want to feature in; do they match? Are your price points similar to products in their last edition? Is there a specific feature your product would sit well in?

Yes? Get pitching!  

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What makes a press worthy product?

What makes a press worthy product?

PRRosie Davies