Meet the member: Zaffrin from Five Dot Botanics
With their exciting launch on the approach, we thought it’d only be right to feature one of our most recent members, Zaffrin, founder of Five Dot Botanics. We couldn’t be more excited to see Five Dot take over the skincare scene, with vegan and nutrient rich products we want to get our hands on them ourselves. We spoke to Zaffrin about her day job and her plans to create a loyal fan base of Five Dot Botanics. Launching end of January/ beginning of February, keep your eyes peeled over on their website.
HOW LONG HAVE YOU BEEN IN BUSINESS FOR?
Five Dot Botanics will launch in Jan/Feb 2019. However, we have been working on product development for over 18 months.
DESCRIBE YOUR PRODUCT IN THREE WORDS?
Minimal. Botanical. Radical.
WHERE ARE YOU BASED, STUIDO OR HOME?
Wherever there is Wifi!
WHAT DID YOU DO BEFORE?
I am a media lawyer and I have worked in TV for over 15 years. It is still my day job. Five Dot Botanics is my side hustle (the night job).
WHAT’S YOUR BIGGEST ACHIEVEMENT BEEN WHILST RUNNING YOUR BRAND?
We got featured in You Magazine in the summer, which was great for our pre-launch email sign ups – I put myself forward for the article after hearing Rosie speak at an event and had the courage to give doing our
own PR a go!
IN THE NEXT YEAR YOU WANT TO…
Wow customers with how effective minimalist skincare is and create loyal fans of the brand.
FAVOURITE THING TO DO IN YOUR CITY?
Go to the Horniman Museum or wander around south east London
BUCKET LIST OF PLACES TO VISIT?
Bhutan, Mongolia and Uzbekistan
HOW LONG HAVE YOU BEEN A MEMBER OF PR DISPATCH?
3 months, it’s ace!
WHAT DO YOU FIND THE MOST VALUABLE PART?
Being part of a community and feeling increasingly empowered to do our own PR, having the tools to understand exactly what we need to do and getting organised to do it.
WHAT’S THE BEST PART OF OWNING AN INDEPENDENT BRAND?
Making decisions based on our own brand values and feeling personally accountable for how we run our business.