Meet our member: Lily from Sleep Siren
We catch up with Christmas Gift Guide member, Lily from Sleep Siren. An independent boutique promoting sleep positivity through carefully curated products and advice.
INTRODUCE YOURSELF! WHAT IS YOUR NAME AND WHICH COMPANY ARE YOU FROM?
I’m Lily Boulle, from Sleep Siren.
INTRODUCE YOUR BRAND TO US IN 3 WORDS?
Luxury, sleep, wellness.
AMAZING! HOW LONG HAVE YOU BEEN IN BUSINESS FOR?
Just under a year - we launched in January 2019.
WHAT DOES YOUR BRAND MEAN/STAND FOR?
Sleep is fundamental to living a healthy, happy life. The greatest free luxury in the world, yet most of us aren’t getting enough of it. At Sleep Siren, we help people to improve their nights, so they can make the most of their days.
We provide free sleep education and exercises, alongside a carefully curated range of the best in luxury sleep and wellness products from around the world.
WHAT HAVE BEEN YOUR BIGGEST CHALLENGES SO FAR?
I would say the biggest challenge over the last year has been learning to be vulnerable. Although I'm quite an extrovert, I am also a very private person. I think I underestimated that launching and running a business, particularly by yourself, requires you to put yourself out there and be vulnerable on a daily basis. When you're doing everything - social media, email marketing, copywriting, merchandising, etc. - you are putting your ideas out there in some form every day. Initially, I was really caught up in caring about the outcome of every little thing - did they like something, or not? Over the last year, I've had to overcome that urge and learn to be comfortable with laying myself bare and not having my emotions tied to the outcome.
DESCRIBE A DAY IN THE LIFE OF YOU.
I started Sleep Siren so that I could have a career that offers me different adventures and challenges, whilst also working around my disability. My health is variable, which means my days are too. Some days I have a quick shower, coffee, and yoga, before jumping to my desk and smashing out a busy day. Other days, my pain is bad so the couch is my office and a heating pad my only colleague. Other days still, I'm in Paris exploring the next season's collections and sourcing the best in sleep luxury for our customers. I love the flexibility that owning my business provides me and I really wouldn't have it any other way!
HOW DO YOU UNWIND?
I have a few sure-fire methods to unwind and unravel after a busy day. A long bubble bath with a good book or podcast, or some good music and painting, or sometimes just a cuddle with my cats by the fire. And of course, a good night's sleep!
CURRENT FAVOURITE READS OR PODCASTS?
I'm a podcast addict and I listen to a huge range of topics and genres. Some of my favourites are Stuff You Should Know, How to Fail, Crime Junkie, Getting Curious with Jonathan Van Ness.
Follow Sleep Siren on Instagram here.
Contacts, community, advice & support. You can find out more about our memberships and join our members who are already pitching their products to press here.
New to PR? We are here to help!
As a small business, we know that where you invest your budget matters.
If you want to know which membership is right for your brand please drop us a line. We’re on hand to talk you through the platform through a one on one video call.