5 reasons why influencers should be part of your strategy

If your audience is on Instagram, then you consider incorporating influencers as part of your strategy, alongside PR and marketing.

Whether your goal is to build trust or strengthen your online presence, working with the right influencers long term can help you achieve this, and in this post, we explore why you shouldn’t neglect influencer marketing.

1. People turn to influencers for purchase inspiration

@ebonyiivoryblog

While this obviously depends on your brand’s audience demographic and behaviour, it’s safe to say that Instagram has a huge sway when it comes to a customer’s buying journey.

It’s a great platform for discovering new brands and products and being inspired. Seeing an influencer that you follow and like talking positively about a product in a Story or in a feed post might be that deciding factor in purchasing from the brand.

If your product and brand keep popping up on a potential customer’s feed you’ll increase your visibility and ultimately the chances of that person buying from you.

2. Complements your PR strategy

@eymnaturals

It shouldn’t be PR or influencers. A strong awareness strategy should ideally contain both as they complement each other and tap into different audiences.

This means that you’ll be able to capture a wider audience base and increase your brand awareness further.

3. User-generated content

@m.calvin

Whether you collaborate with influencers on an unpaid gifting basis or activate paid campaigns, the content that an influencer post on their Stories or paid campaigns leaves you with brilliant content to reshare on Instagram.

Looking to reshare or use the influencer’s content outside of social media? If you wish to use the influencer’s content in your marketing this will need to be stated in your contract and agreed to by the influencer before sharing. In addition to last the promotional channels that you will be reusing the images for.

For unpaid it’s worth giving the influencers a heads up or asking if they mind if you are going to use the content outside of social media and tagging them. Always credit and backlink

4. Stretch your digital brand awareness

Similarly to PR, influencer marketing plays a key part in driving brand awareness. With PR you can capture audiences online and offline, while influencers are vital in increasing your digital presence.

5. Just like press coverage, building relationships takes time. But putting in the effort now will long-term help you…

…reach a larger audience
…build trust with customers
…increase website traffic
…strengthen your online presence
…drive brand awareness

Looking to work with influencers but don’t know where to start? Struggling to find the right influencers for your brand?

Our Influencer Membership gives you access to the learning, support and guidance that you need to be able to successfully work with influencers long-term.

Join the waitlist for our September 2021 intake here.