It's becoming increasingly important for consumers to have an emotional connection with your brand before purchasing from you. People are more conscious of who they purchase from and they want to get to know your story, your mission and your values. And PR is crucial in building this with potential customers. But how exactly does press coverage help you do that?

In this free 30-minute workshop, we'll cover:

✓ 2022 consumer trends
✓ Customers’ problems, your solution and how to leave them with no reason not to buy from you
✓ The different types of coverage you'll need to establish a personal connection with potential customers
✓ Our top tips on confidently and effectively communicating your story and mission to the press