5 ways to increase your sales (other than PR).
Finding new people to buy your product or service is an important part of the entire sales process. But we also get it can be a tough one. Whether you're struggling with approaching potential customers or are not sure how to get your product out there, here are some basic steps you can take to improve your sales performance and ensure you hit your sales targets!
1. Customer testimonials
Being able to read the online reviews is one of the most beneficial things a company could do for a customer. It helps them decide whether or not to make the purchase, as well as give them a realistic vision of the company. If a company shows off their positive reviews and testimonials, future potential customers are bound to take notice.
2. The Simpler, the better
We live in the period of options, and a positive customer experience is essential for online success. Not only do you as a brand need to exceed customer expectations to attract and keep customers: it's also crucial you make it easy for the customer to do business with you. Make sure your experience is an easy one. Small changes can make or break the deal here. So make sure purchasing is easy. Provide the option to save their payment details, increase the chance of them buying from you again.
3. Embrace Collaborations
We're in 2018, and if you and your brand aren't up to scratch with the modern way of marketing then it's about time to start taking notes and broadening your marketing methods. Carrying out collaborations, being it with bloggers and influencers, or other brands with a similar audience, can be a very efficient way to catch the consumer's eye while increasing brand recognition.
4. Define your target customer
One of the most important factors in achieving success online is to clearly define your target market. Different generations and demographics want to receive information in different ways, pay in a different way and enjoy different content, which should give you reason enough to tailor both your online content and your marketing efforts. This is crucial to converting visitors into customers.
5. The personal touch
You might have heard this over and over again, but excellent customer service is absolutely crucial. Your customers are going to want to feel valued, and going beyond the customers' expectation is the way to go here. This shouldn't stop when they make the purchase, add a personalised pre-purchase touch, a great way of communicating with the customer on a personal level.