We know that the people who are going to tell your story best are the ones closest to the product, but here’s another major reason that we encourage brands to take the reins on their PR.

See the full pitch that saw founder, Rosie, featured in ‘The Juggle’, talking about being a founder while on maternity leave.

The one thing that gets overlooked in PR is sending a follow up email. Learn how to send one, when to send one, and when to stop sending them, too.

Christmas gifting for press is sometimes a necessity, but here are the three questions you need to ask to make for successful press gifting.

While there are situations where a press release can be valuable, most of the time, you don’t actually need one. In this blog post, we show you what a press release is and when it is actually needed.

With over 25 years of experience in PR, we've sent pitches for some of the UK’s best independent brands to thousands of journalists, securing coverage for some and learning valuable lessons from others. Keep reading for the three lessons & the essential steps we’ll now never send a pitch without that will make your press emails stand out and increase your chances of being featured in top UK publications.

The ‘rules’ of pitching to the press can vary a lot depending on who you’re pitching to, the type of press coverage you want, the angle you have and more but there are some rules that stay the same for every press email pitch.

Are you struggling to make your eComm brand stand out in the crowded world of online retail? One powerful way to gain visibility is through press coverage, and in today's post, we're going to show you how to write a compelling press pitch email for your eComm brand in 9 easy steps.

Understanding how to pitch to the press is one thing but identifying the right publications to pitch to is another challenge altogether. So here are the 3 steps you’ll need to find the best press spaces for your eComm brand.

PR is a powerful signal of trust throughout the customer's journey. Gaining press coverage can sway potential customers towards making a purchase decision. In this blog post, we will explore how PR builds consumer trust and why it matters for e-commerce businesses

PR isn’t just about written features; podcasts are PR too and fall under what we refer to as ‘profile press’ - which is the real deal when it comes to offering people a peek behind your business and your journey.

ChatGPT is a AI-powered chatbot that has recently gained significant traction in the marketing world. ChatGPT offers exciting opportunities for businesses to enhance customer interactions and automate various marketing tasks.

In this blog post, we explore both the practical applications and considerations for using ChatGPT in your marketing strategies.

Are you in a marketing role and are looking to enhance your existing skillset? Want to future-proof your career? Then upskilling could be the way to go. In this blog post, we look at how adding PR to your role and CV, can help future-proof your career.

We get that it’s tempting to go ahead with paid features. Who doesn’t want to see their brand gracing the pages of a well-established magazine? However, as lucrative as it might seem, we always advise businesses to steer away from advertisements or advertorials. In this blog post, you’ll find out why.

While we know the stress around the current economic uncertainty continues to grow, consumer trends are in your favour and there are ways you can proactively respond to inflation. In this blog post, we take a look at why small businesses are in a great position right now and why PR is crucial to keep your business going in 2022.

What actually is PR? And why should it be part of your strategy?

In this blog post, we take a closer look at the different types of PR, while exploring its many benefits.

Portrait and lifestyle photographer Carmel King shares her secrets on how to create your brand’s visual identity and the 5 photos you must have.

After a series of (well deserved) award success, our founder and director Rosie has gained some valuable experience in the world of competition. She shares her tips on how to make the most out of these opportunities.

Instagram continues to be one of the most successful social platforms for brands to use for growth and development. Here’s a few ideas as to how you can take full advantage of Instagram stories for your brand.

Regular features and seasonal features can vary greatly, so it’s important to know the difference and know which features are right for your brand.