Jonathan Lundy, CEO of Gymfluencers joined us for an expert session on affiliate marketing. He covered what affiliate marketing is, how to set it up, and how it can generate more press coverage.

Timing is everything in PR. It can make or break whether a story gets picked up or shelved. To get the timing right, you need to understand when magazines plan and publish their content.

From coverage in Women’s Fitness in March to Cosmopolitan in September, Davy J shows us that every brand can secure press all year round.

Brat is out and there is a new trend in town. Very mindful, very demure, is in. Here’s our take on trends and when to jump or run.

Brat summer is taking over, and that apple, lime slime green is flooding our feeds, but what is brat summer and why are brands so keen to jump onto it?

The day of socks and fragrance gift sets will soon be upon us, which means it is time to start pitching for Father’s Day and getting your brand featured in the press.

AI is one of the most incredible and intuitive tools we have at our fingertips to make PR and pitching easier. This is how to use ChatGPT for your PR strategy. 

Press releases are out and PR strategy is in. Here’s everything you can be doing instead of writing a press release to generate more results.

Brand is not a logo, a pitch deck, or a paragraph about the founder. A brand is a story, and this is how to craft one that the press will want to feature.

In 2022, a PR agency told Aimee Smale that OddMuse wasn’t interesting enough, which led her to make the decision to take PR in-house - the best move for the brand.

See the full pitch that saw founder, Rosie, featured in ‘The Juggle’, talking about being a founder while on maternity leave.

The one thing that gets overlooked in PR is sending a follow up email. Learn how to send one, when to send one, and when to stop sending them, too.

Christmas gifting for press is sometimes a necessity, but here are the three questions you need to ask to make for successful press gifting.

This is the only time you need to write a press release and we’re sharing how to write on that actually gets your brand featured.

The three things to include in every press pitch. We spent 25 years in PR working with the leading brands, names, and businesses.

The rules for press pitching that you need to follow, curated by a team of PR experts with over 25 years of experience.

How to write a compelling press pitch for your eComm brand in 9 easy steps. Stand out from the crowd and secure press coverage, in as little as an hour a week.

Three steps to finding the best publications and spaces for your eCommerce brand. Create a strategy that works and cut your time spent pitching in half. 

Gaining press coverage can sway potential customers towards making a purchase decision. This is how PR builds trust and why it matters for eCommerce brands.

PR isn’t just about written features; podcasts are PR too, and a secret tool in your press toolbox. Here’s your guide to pitching and securing spots.