Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
PR Myth: Seasonal brands can’t get press all year round
From coverage in Women’s Fitness in March to Cosmopolitan in September, Davy J shows us that every brand can secure press all year round.
Goodbye Brat, hello Demure
Brat is out and there is a new trend in town. Very mindful, very demure, is in. Here’s our take on trends and when to jump or run.
How to make AI work harder for your PR strategy
AI is one of the most incredible and intuitive tools we have at our fingertips to make PR and pitching easier. This is how to use ChatGPT for your PR strategy.
Why writing a press release should never be on your to do list
Press releases are out and PR strategy is in. Here’s everything you can be doing instead of writing a press release to generate more results.
How to craft a brand story that the press will want to feature
Brand is not a logo, a pitch deck, or a paragraph about the founder. A brand is a story, and this is how to craft one that the press will want to feature.
How TikTok is Changing Gen Z Shopping Habits
Tik Tok is changing shopping habits, so here is everything you need to know about reaching Gen Z and how they buy.
5 things every ecommerce website needs on their product pages
We’re joined by Elle Williamson, founder of The Ecommerce assistant, to talk about the top five must-haves for any ecommerce website's product pages.