PR Myth: Seasonal brands can’t get press all year round

Meet Davy J.

A designer swimwear brand with a range of stylish and sustainable swimsuits - ideal for swimming, paddle brooding, water sports, travel, and holidays. 

And the perfect example of how seasonal products can generate press all year round.

From coverage in Women’s Fitness in March to Cosmopolitan in September, Red in April, and Hello! Fashion in February, Davy J shows us that the sun doesn’t have to be beating down for the press to want to feature swimwear. 

So, how do they do it?

A great product 

Their product is at the top of its game. They have crafted a quality product with strong credentials - sustainable is something that the press will always want to feature if you have the evidence to back it up - and that looks good when featured online and in print.

Credit: Davy J

A consistent offering 

Their product lends itself to a particular season and setting - and they lean into it. They have a strong brand positioning, and everyone knows what they sell and their core offering. So, if there is a swim feature, a holiday feature, or a cold water swimming feature, who is the go-to brand? 

Knowing their audience 

They target publications that resonate with their audience, showing up in the right places at the right times. By doing so, they connect with both current and potential customers, keeping their brand top of mind through strategic press coverage.

You have to pitch it to win it, and staying consistent with pitching all year round pays off. You never know when something is going to hit, or what else an editor might be working on, so get those pitches sent and secure that coverage. 

Credit: Davy J

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