This is how one brand secured 14 pieces of coverage in 3 months

Say hello to Good Tuesday; stationery brand, PR Dispatch member, certified B Corp - and nailing their PR. 

Credit: Good Tuesday

Based in Cornwall, Good Tuesday (formerly known as Once Upon a Tuesday) creates organisation products that look the part as well as get the job done. Tired of boring wall planners and diaries, founder Michele set out to create aesthetically pleasing planners and tools - and the rest is history. 

Rhiannon is the Customer Service & Studio Assistant at Good Tuesday, while also looking after PR for the brand - and still managed to secure 14 pieces of coverage in just three months, proving that PR doesn't have to be a
full-time job to deliver results

“It takes it off my plate as the business owner. It’s really great for me to know that Rhiannon’s got the guidance and has the right focus” - Michele

Working to a schedule

For Good Tuesday, PR remains a top priority. Rhiannon sets her own weekly schedule to keep the brand top of mind with pitches, press and new opportunities. With tasks scheduled for each day of the week -  from follow-ups to fresh angles — she stays ahead of the game, always with a proactive approach.

Religiously following up 

Rhiannon follows up every Thursday, no later than a week after the initial pitch was sent. It’s easy to let opportunities fall through the net if you don’t send that follow-up. They’re often the nudge a journalist needs to get back to you and for you to bag the feature. 

“Now I'm a lot more comfortable with PR, I put a little bit more detail in, but the core of all of my emails is still those pitch templates. They’re still the base for my emails and I remember coming into wondering what do I even say, but the words were right there for me.” - Rhiannon

Taking time for strategy

Quarterly planning divides the year into four manageable segments using the PR Dispatch Strat Chat calls and framework. While “strategy” might seem daunting, breaking the year into four gives you a clear focus for the months ahead. It means you can plan out your pitches and make sure you’re not sending pitches to the same publications too frequently. 

“We just loved what you guys were offering as a sort of full-service situation where we could do it ourselves, but with that guidance that was just brilliant.” - Michele

Keeping an open mind 

Good Tuesday's success shows the power of balancing proactive and reactive PR. Their December pitch for gift guides turned into a flurry of January coverage, which tied in perfectly with their brand and products.‘New Year, New Me’, has a new notebook and stationery written all over it - so they pitched for one thing and came away with something much better. Proving that a well-timed pitch can lead to even greater opportunities.

“A lot of the coverage we got in January was coverage I actually pitched for gift guides in December.” - Rhiannon

Credit: Good Tuesday

Their wins are proof that getting the foundations right can lead to impressive results and that PR isn’t a big, elusive task or smoke and mirrors. It’s a powerful tool for any eCommerce brand. 


From a feature in The Guardian’s printed gift guide to a 20-point boost in Google domain authority, and new brand partnerships, the benefits of PR go far beyond just seeing your name in print. The impact is tangible and far-reaching.

You can follow Good Tuesday here, and explore their press success in detail here.

Curious to know how you or your team can build an effective in-house PR strategy that drives results? Watch our 3-minute platform demo here.