Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
3 steps to a successful Brand x Brand Collaboration
Brand collaborations can be powerful—when done right. In this blog, PartnerUp's co-founder shares expert tips to make sure your partnership hits the mark.
This is how one brand secured 14 pieces of coverage in 3 months
Say hello to Good Tuesday; stationery brand, PR Dispatch member, certified B Corp - and nailing their PR.
How to craft a brand story that the press will want to feature
Brand is not a logo, a pitch deck, or a paragraph about the founder. A brand is a story, and this is how to craft one that the press will want to feature.
Proof that you don't need a PR agency to get results
In 2022, a PR agency told Aimee Smale that OddMuse wasn’t interesting enough, which led her to make the decision to take PR in-house - the best move for the brand.
How REFY built a PR-able brand overnight
This is how REFY became a household name and burst onto the PR scene overnight, and now they dominate the headlines.
The power of a personal brand
Discover three ways Grace Beverley has used her personal brand to scale her businesses effectively.
How Crocs used PR to go from fashion faux-pas to cult classic
Once considered a fashion faux pas, these quirky shoes have now achieved cult status. But how did Crocs pull off this remarkable turnaround?
5 things every ecommerce website needs on their product pages
We’re joined by Elle Williamson, founder of The Ecommerce assistant, to talk about the top five must-haves for any ecommerce website's product pages.
Navigating self-doubt when doing your small business PR
Most business owners can identify the feeling of self-doubt, but how can this be overcome? Sophie Carefull shares her advice on how to feel more confident while working on securing press coverage.
Straight to your inbox: Our favourite newsletters for eCommerce businesses.
In this blog, we've rounded up some of our top newsletter picks that offer valuable insights and inspiration for product-based businesses. A great way of staying on top of industry trends and new developments.
The realities of running a product business - by Catherine Erdly
To help paint a clear picture of what to expect when starting or growing a product business, Catherine Erdly recently surveyed over 300 founders. They gave her anonymous answers to more than 30 questions and in this blog post, Catherine shares a few of the key takeaways.
4 tips to help with monthly content planning
An effective and engaging content strategy requires planning, but where do you start?
In this blog post, Julia Wetzel shares her 4 top tips to help you plan your monthly content effectively.
Tips from business owners on how to get into a routine during lockdown
If you’re running your own business and are struggling to find a balance amid everything you’re not alone.
To help you feel a little less overwhelmed we’ve asked 7 brilliant business owners to share their tips and experiences on finding a routine that works for them during lockdown.
Feel like going into business survival mode? Refocus your marketing strategy around your key channels.
Christmas is a hectic time of the year for small businesses and with the added pressure of the pandemic on your plate, it’s hard not to feel stressed and overwhelmed.
Feel like going into business survival mode? Take a deep breath, figure out your most important channel (s) at this time and refocus your marketing strategy these.
5 tips on improving your wellbeing during lockdown as a small business owner
Running a small business is no easy feat. And especially not in a pandemic. As we’re entering another lockdown, managing your wellbeing as a small business owner is more important than ever.
5 super easy last-minute website tweaks for Christmas 2020 from Studio Cotton
With the festive season around the corner, Aime from Studio Cotton shares 5 easy but very effective last-minute website tweaks to help make the most out of your 2020 Christmas sales strategy.
Instagram Reels vs TikTok: What's the difference?
For the past year, TikTok has been the leading video sharing social network, however, Instagram has wanted in on the action, recently launching Instagram Reels; a new video format on the platform.
But what’s the difference between the two platforms and how you can use Instagram Reels to grow your brand?
How to make the most of LinkedIn
LinkedIn continues to be the go-to social media platform for growing your professional presence and network online. A great way of connecting with valuable contacts and other small businesses, take a look at our top tips for getting the most out of the site.
Black-owned businesses to connect with
From mindset coaching and mentoring to membership platforms and directories, here we’re putting the spotlight on amazing and inspirational Black-owned businesses.
How to get comfortable being visible online: 3 things we learnt from Sara Dalrymple
Sales and visibility expert Sara Dalrymple hosted a brilliant session in our members Facebook group yesterday covering how to get the confidence to show up online in a more effective way. Sara talked about why online visibility is important, how to increase it and how it helps.
Here we share a few of the key takeaways.