Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
Agency vs. in-house PR: What’s right for your eCommerce brand in 2025?
PR remains a crucial driver of growth in 2025, but staying ahead means adapting to the changes. This blog post breaks down the pros and cons of agency vs. in-house PR to help you decide which approach best supports your brand’s goals in the year ahead.
How to maximise UK sales during the General Product Safety Regulation (GPSR) EU eCommerce chaos
Starting 13 December 2024, the new EU General Product Safety Regulation (GPSR) could limit eCommerce brands’ access to the EU market. This post explores what the change means for product-based businesses and offers strategies to maximise UK sales during the transition.
We tried three media monitoring tools, so you don’t have to.
Are media monitoring tools worth it? We’ve done the research for you, so you don’t have to, rounding up some of the most popular ones out there.
Elevate your eCommerce imagery
Strong press imagery can be the standout feature that secures your coverage. A picture speaks a thousand words so here’s how to hit your word count.
Three reasons why the press aren’t picking up your pitch
With over 25 years in the PR industry, we’re sharing the three most common reasons why your press pitch has gone unanswered.
How the press are pivoting and showing indie brands their support
Testing times call for new strategies for everyone. Press included.
But how are the publications adapting? Here we give you the latest lowdown.
Your lockdown reading list to unleash your brand's PR potential
Lockdown means that many of us have a lot more free time on our hands so we’ve gone through the archives to find over 30 webinars, podcasts, articles and videos from Rosie and the PR Dispatch team that will not just keep you occupied but will also give you all of the knowledge and confidence you need to take your business through the COVID-19 pandemic and beyond.
How to create images for press without leaving the home
While it’s not business as usual, small businesses will still need to do what we can to keep our PR and marketing going. With press producing more online content than ever and showing their support for indie brands, having the right images in place or being able to produce them as and when they’re requested will help increase your chances of being featured.
Brands you need to visit at Spring Fair 2020
With only two days to go, we’ve rounded up our must-see brands exhibiting at the trade show. Read on to find out who we think you should visit.
Things you only know as a... Brand Copywriter
Ever wondered what a copywriter really does? We speak to Charlotte, Founder of Media Luxe who lets us in on her top 3 insider scoops on what is really means to be a brand copywriter.
Should I be doing a trade show?
From industry insights and networking to brand feedback and market testing, trade shows can be a great way to grow your business and showcase your products in a beneficial environment. Before committing to one, identify whether exhibiting at a show is the right move for your brand at this stage or not. To help you out, we’ve pulled together a few things to consider and look out for.
How much does PR really cost?
Can I afford PR? This is a question that we often hear from business owners. You don’t have to have ten thousands of pounds to spend per month, however, you will need to have a healthy budget and be prepared to commit long-term.
Awards: how they can grow your business and choosing the right ones
Awards often get overlooked by small businesses but we firmly believe being nominated or winning and award can do great things for your business. Here’s how.
Things only you know as a ... PR Manager
PR Manager Kamala shares her tips on how to succeed at PR and her insider knowledge on what’s she’s learnt working in PR.
Top tips to overcome the fear of public speaking
Public speaking for the first time can be very unnerving (we’ve all been there), and it really is one of those ‘getting used to’ scenarios. We asked some experienced public speakers to give their top tips on how to prepare and overcome that initial fear.
Nail fashion and lifestyle PR: Our tips from Start Up 2019
On Saturday the 19th, our very own community manager Martha, and our PR expert Kam joined Enterprise Nation’s Start Up Fashion 2019 to bring all the do’s and don’t of fashion and lifestyle PR. We’ve rounded up our top tips from the talk.
Making the most of Top Drawer - Our 5 tips
With only a week ahead before Top Drawer, we’ve rounded up some top tips for optimising your time there.
Why you should take control of your PR in 2019
If you haven’t already, taking control of your PR should be on the top of your to-do list as a small business or brand. We’ve listed just a few reasons why.
6 ways to optimise Black Friday for your business
With Black Friday on the horizon, we’ve rounded up our top tips on the best ways to push customers your way and make the most of the worldwide shopping event.
How to find the right influencers for your brand
Influencers are an important part of PR and not something to be laughed at. We’ve compiled our advice on how to find the right influencers for your brand.