PR success stories: How small brands landed big media coverage
Our eCommerce community is made up of 200+ brands across lifestyle, homeware, food & drink, fashion, beauty, wellness and kids. You name it — they’re in it.
What do they all have in common?
They’re nailing their PR in-house.
Because they’ve realised something powerful: the best people to tell their story are already on their team. No one knows their brand like they do — that insider knowledge? It’s their superpower. And it’s something no PR agency can replicate.
With access to our press database (packed with thousands of journalist contacts), in-house marketers, brand managers and founders are pitching directly to the press — building real relationships and securing standout coverage.
From shopping round-ups and product spotlights to news features and brand profiles, our members are seeing results that speak for themselves.
So, let’s take a look at just a few of the many brands we’ve helped land media coverage in magazines and newspapers.
Plia Parasols
Plia Parasols reached 500,000 people in just 3 months with in-house PR using PR Dispatch.
The brand was born from a simple idea: stylish, long-lasting parasols that bring a bit of Mediterranean charm to UK gardens. Made by skilled artisans in Cornwall using quality European fabrics, they're built to last — even when the British weather does its thing.
After prioritising PR, Plia Parasols landed 10+ features in just three months — with coverage in Livingetc, ELLE Decoration and Monocle, all without previous PR experience
Their in-house PR strategy has resulted in:
Stronger brand presence: Early press features helped build momentum and grow their audience.
Solid UK media relationships: They built strong connections with editors right from the start.
More control over messaging: Running PR in-house gives them flexibility and quicker decision-making.
Direct access to the press: Thanks to insights from PR Dispatch, they stand out in editors’ inboxes.
"Sorry, not sorry. We’re genuinely touched by the amount of love our parasols have received from the magazine editors. You can’t pick up a magazine these days without seeing a Plia Parasol." – Founder, Alex Sudron
Davy J
Seasonal brand Davy J is making headlines all year round with PR Dispatch.
Built for women who love the water — whether it’s wild swimming, paddleboarding or beach lounging — Davy J creates swimwear that moves with you. Sustainability is at the core, with suits made from recycled fishing nets and a mission to become the first circular waterwear brand.
Ditching traditional agencies, they took PR into their own hands — and it paid off.
“Since we made the switch to PR Dispatch, we haven’t looked back.” – Founder, Helen Lofts
Their approach to in-house PR delivers consistent results:
Year-round visibility – Even as a seasonal brand, they maintain a steady stream of press coverage.
Trusted reviews – Features in titles like IndyBest help shoppers make confident buying decisions.
Cost-effective strategy – Managing PR in-house supports their long-term goals without big agency fees.
Streamlined workflow – Pitching and follow-up takes just 60 minutes a week.
"Now I have direct conversations with relevant journalists and access to wider profile opportunities. Tracking leads and coverage from one place is a
game-changer." – Founder, Helen Lofts
Good Tuesday
Good Tuesday cut PR time by 50% while building 100+ editor relationships with PR Dispatch.
Formerly Once Upon a Tuesday, Good Tuesday is a UK stationery brand helping people get organised in style. Think planners, calendars and notebooks made from recycled paper — and they’re also certified B Corp.
It was their first go at in-house PR — and it worked. They secured features in Country & Town House, Red, Stylist, Grazia and House Beautiful.
Leading the charge? Rhiannon, the brand’s Customer Service & Studio Assistant. She juggles PR with other tasks and is upskilling along the way.
Smart, consistent PR that works hard for their brand:
Targeted pitching – Just 15 minutes of follow-up a week keeps them top of mind with key editors.
Creative thinking – They’ve secured features across wellness, outdoor, and lifestyle titles.
Integrated efforts – PR and marketing live under one roof, working together seamlessly.
Quick wins – With real-time press requests, they’re among the first to respond (and get featured).
"This was our first year doing PR in-house, and it’s been great. The community page has been a lifesaver, and most questions were already answered. It’s a huge help knowing Rhiannon has the tools and guidance she needs." – Founder, Michele Ferron
These wins aren’t one-off eCommerce success stories — they’re happening across the board. With the right PR tools (which we’re handing you), PR coverage is totally within reach
At PR Dispatch, eCommerce brands are taking charge of their PR - no gatekeepers, no sky-high agency fees, just smarter PR on their terms.