Running low on pitch ideas? These 7 proven tactics will help you spark fresh angles, write standout pitches and land the kind of press coverage that actually drives results – without hours of brainstorming.

Struggling to get your eCommerce brand featured in the press? This is the ultimate in-house PR plan used by successful brands to land features in top magazines, online publications, podcasts and even TV.

How did these eCommerce brands get into ELLE, The Telegraph and Stylist? Spoiler: they did it in-house. Read o to discover the secrets behind their success.

As Trump’s tariffs threaten global supply chains, UK brands must focus on PR to stand out and build consumer trust. Smart PR strategies now will ensure visibility and credibility in a volatile market.

Press releases: Do you really need one? Most of the time, strategic pitching is the way to go - but in some cases, a press release can help. Find out when and how to use them effectively.

If your pitches are getting ghosted or you’re not sure what makes an editor care, this is your must-read guide. With exclusive insights from real editors, we’re breaking down exactly what the press is looking for in 2025.

Brands like Monzo and Duolingo have built strong identities with bold marketing, but success doesn’t come from imitation. Let’s look at what makes their approach stand out - and why your brand needs to do its own thing.

From day one, Bold Bean Co have had one clear mission: to make people obsessed with beans. And it’s working. But how did they get here? Discover how the brand has become one of the most exciting brands in the food and drink space.

See how five eCommerce founders are nailing their LinkedIn presence and using it to create real connections and business wins.

Getting advice from a magazine editor who reviews hundreds of PR pitches daily? Invaluable. Keep reading for insights that will help you write pitches that get noticed and boost your PR results.

Year-end PR mistakes can cost your brand valuable opportunities, but with the right strategy, they’re avoidable. From long-lead planning to using social proof, this is how you can set the stage for a strong 2025.

PR remains a crucial driver of growth in 2025, but staying ahead means adapting to the changes. This blog post breaks down the pros and cons of agency vs. in-house PR to help you decide which approach best supports your brand’s goals in the year ahead.

Starting 13 December 2024, the new EU General Product Safety Regulation (GPSR) could limit eCommerce brands’ access to the EU market. This post explores what the change means for product-based businesses and offers strategies to maximise UK sales during the transition.

Taste is often seen as subjective and personal. But what happens when it becomes part of a larger trend? How do we know if we genuinely like something or if we’re just following what the algorithm suggests?

Brand collaborations can be powerful—when done right. In this blog, PartnerUp's co-founder shares expert tips to make sure your partnership hits the mark.

To stay ahead, trend reports like Pinterest’s are a goldmine. Let’s dive into the standout trends for autumn 2024 and how to use them in your PR.

Brat is out and there is a new trend in town. Very mindful, very demure, is in. Here’s our take on trends and when to jump or run.

Are you in a marketing role and are looking to enhance your existing skillset? Want to future-proof your career? Then upskilling could be the way to go. In this blog post, we look at how adding PR to your role and CV, can help future-proof your career.

We get that it’s tempting to go ahead with paid features. Who doesn’t want to see their brand gracing the pages of a well-established magazine? However, as lucrative as it might seem, we always advise businesses to steer away from advertisements or advertorials. In this blog post, you’ll find out why.