Taste is often seen as subjective and personal. But what happens when it becomes part of a larger trend? How do we know if we genuinely like something or if we’re just following what the algorithm suggests?

In an age where we are seeing more artificially generated content, this is how brands keep their feet planted on the ground.

Is all PR good PR? In an era where PR transcends press releases, this campaign blurs traditional lines, and is a lesson in effortless brand mastery.

The way a website looks, feels and performs can be the difference between the press featuring your product over someone else’s or that customer placing the order with you over your competitors. We all know that for small businesses time and money is short so follow my top 7 websites changes that will not only make a difference to your customers but also to the way press view your brand.

Kicking off our new series ‘Things I’ve seen’ is the topic of investing in a PR agency too early. PR is a slow and steady wins the race game 98% of the time. I’ve jotted down the top 5 mistakes I’ve seen brands make when approaching PR in the early days:

Nicole Giordano, founder of StartUp Fashion provides 5 reasons why so many fashion brands fail within their first year.