Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
How to use seasonal trends to shape your PR strategy
To stay ahead, trend reports like Pinterest’s are a goldmine. Let’s dive into the standout trends for autumn 2024 and how to use them in your PR.
Goodbye Brat, hello Demure
Brat is out and there is a new trend in town. Very mindful, very demure, is in. Here’s our take on trends and when to jump or run.
We’re cancelling brat summer - here’s why.
Brat summer is taking over, and that apple, lime slime green is flooding our feeds, but what is brat summer and why are brands so keen to jump onto it?
Pitching with the seasons: get featured for Father’s Day
The day of socks and fragrance gift sets will soon be upon us, which means it is time to start pitching for Father’s Day and getting your brand featured in the press.
How Crocs used PR to go from fashion faux-pas to cult classic
Once considered a fashion faux pas, these quirky shoes have now achieved cult status. But how did Crocs pull off this remarkable turnaround?