3 reasons why PR is a 2025 must-have
The eCommerce landscape is always shifting, and staying at the forefront of consumers' minds has never been more crucial. Heading into 2025, here are three reasons why PR is the must-have strategy for any eCommerce brand looking to stay ahead:
Awareness
If people don’t know you exist, they can’t buy from you. It’s that simple.
PR helps you secure organic media coverage, expanding your reach to new audiences while re-engaging past customers. It also draws attention away from competitors who aren’t prioritising their awareness in 2025.
What’s more, when awareness is high, your other marketing efforts work harder. PR lays the foundation, making target audiences more receptive to ads, emails, and everything in between—and more likely to choose you over the competition for their next purchase.
Trust
In a world of AI content and misinformation, trusted press coverage matters more than ever. Why? It offers third-party validation that self-promotion simply can’t, keeping your brand credible in a world of fake news.
Today’s consumers are flooded with choices but are more selective than ever in their purchasing behaviours. Before spending, they research—and with many requiring more touch points in their decision-making process, they often turn to trusted media outlets for reassurance.
PR gives your brand credibility, helping you stand out in the decision-making process. In 2025, prioritizing PR means prioritizing trust.
Online visibility
With UK online retail sales projected to hit £177.1 billion in 2024 and 60% of shoppers starting their pre-purchase research on search engines, being visible online is non-negotiable.
Whether it’s part of a shopping gallery or a dedicated profile feature, online press coverage boosts SEO, improving your Google rankings and ensuring your brand shows up when it matters most.
And it’s important to remember that, unlike print, digital features last forever—appearing in searches long after they’re published and driving direct traffic to your website.
Awareness. Trust. Visibility.
The golden trio for eCommerce success in 2025—and all easily unlocked with smart PR.
At PR Dispatch, we empower you to take PR in-house—streamlining your efforts, reducing costs, and giving you full control over your messaging. See how it works in our 3-minute demo here.
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