Straight to your inbox: Our favourite newsletters for eCommerce businesses.
A great way of staying on top of industry trends and new developments is by subscribing to newsletters that are tailored to your specific industry or niche. We've rounded up some of our top newsletter picks that offer valuable insights and inspiration for eCommerce businesses. From copywriting and wholesale tips to marketing and sales, we've got you covered.
MARTHA MOGER - THE STITCH WRITER & CO.
@thestitchwriter
Honest and relatable is the leading tone of Martha Moger, founder of the creative copywriting micro-agency, The Stitch Writer & Co. Her newsletter is guaranteed to brighten your inbox celebrating brand copywriting, creativity and doing small things that matter. The references to everyday events such as catching Covid, dealing with lack of sleep and juggling childcare makes her writing style relatable to business owners alike. The content touches on the highs and lows faced by creatives using non-complicated jargon, making reading the reality of running a business refreshingly lighthearted. Martha combines actionable content with inspirational ‘Wonder content’, using three examples of well executed content which is engaging, perfectly tuned to their audience and leaves you wanting more.
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THERESE ORTENBLAD - SMALL BUSINESS COLLABORATIVE
@smallbusinesscollaborative
If you like your newsletters to be aesthetically beautiful as well as informative, then Sales Pep from Small Business Collaborative is for you. The lovely Therese of Small Business Collaborative, whose clients are stocked in Liberty, John Lewis, Anthropologie, Selfridges and many independent shops around the world sends out the email weekly. Reading the regular instalment feels like catching up with a friend with Therese detailing what she has been doing over the past week, a welcomed break from heavy business tasks. The email contains easily digestible points with useful takeaways, such as how to successfully wear various hats as a business owner. In the latter part of the email, Therese shares a series of small wins, ending on a really positive note. Arguably what sets Therese’s newsletter apart from others is her encouragement to converse and discuss ‘Or did this email leave you more confused? Hit reply and let me know.’ Showing she really cares about tailoring the content she provides to her audience to ensure it is as useful as it can be.
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THE WORD - SONDER & TELL
@sonderandtell
Delivered every Thursday, ‘The Word’ by Sonder & Tell is a deep dive into brand strategy, interviews with leading content creators, CTA’s that are both doable and realistic for readers, and writing prompts. What sets The Word apart from other newsletters is the on trend, topical debates and thoughts it provokes, encouraging the reader to think multi dimensionally. If you’re a business owner the content is really worth a read, Sonder & Tell are admirably skilled at creating thought provoking conversations around brands and what it takes to build a successful one. The email ends with ‘The Prompt’, an actionable task such as ‘’Draft a quick campaign concept for your brand based on product attributes. Then reframe based on what you believe in. How does it change?’’.
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WEEKLY SALES REVIEW - THE RESILIENT RETAIL CLUB
@theresilientretailclub
The Resilient Retail Club’s ‘Weekly Sales Review’ newsletter is aimed at providing helpful information and expert advice for small businesses in the retail industry. It covers a wide range of topics such as spending trends, tips for online sellers, and advice for independent retailers. Additionally, it provides reminders for small business owners to focus on key areas such as being transparent about offers, providing value for money, and ensuring a convenient shopping experience for customers. The ‘In the news’ feature takes a relevant news story rounding up how this is relevant to business owners. Overall, the newsletter is designed to help small businesses stay competitive in the retail industry and keep up with the latest trends and best practices.
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HOLLY’S DESK NOTES - HOLLY & CO
@hollytucker
Holly’s desk notes newsletter, written by Holly Tucker MBE, is a fun and informative addition to your inbox. Holly's personal writing style and stories from her experience as an entrepreneur and MBE make for an engaging read. The newsletter also includes a "love list" featuring small businesses, books, TV shows, and trade shows that Holly recommends.
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WEEKLY - COURIER
@courier
Courier Weekly is a newsletter that aims to provide its subscribers with inspiration and tools to improve their productivity and overall well-being. It covers a range of topics, including news and trends, home and lifestyle inspiration, tips and tools for personal and professional development, and other interesting content. The newsletter is organised into four sections: 'smarts', 'stuff', 'skills', and 'more' making the newsletter easy to bookmark if you are reading in chunks on your commute, or while you’re having a coffee.
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WEEKLY TREND REPORT - SASSY DIGITAL
@sassydigital
If you often find yourself in need of some Monday lunchtime motivation, Sassy Digital’s trend report is a weekly newsletter that provides information on the latest trends in various social media platforms such as TikTok and Reels. The newsletter also includes a feature called "Dates for your diary" which provides a useful reminder of upcoming events relevant for PR pitching.
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JESSIE HEALY - WEBTOPIA
@webtopia
Webtopia is the newsletter sent by founder Jessie Healy, who has previously worked on digital campaigns for clients such as Etsy, Future Publishing, and Trinity Mirror. The newsletter contains a roundup of topics relevant to product businesses in an easy reading format. If you’re looking for a real newsletter packed with useful takeaways, then this is a newsletter worth adding to your inbox.
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