3 things not to include in your next press pitch for your eComm brand
The ‘rules’ of pitching to the press can vary a lot depending on who you’re pitching to, the type of press coverage you want, the angle you have and more but there are some rules that stay the same for every press email pitch.
This post focuses on 3 of those rules and 3 crucial things you should NOT include in your next pitch email.
Irrelevant information or assets
One common mistake eComm brands make when pitching to the press is sending irrelevant information or assets. For instance, if you're pitching to a publication like The Stylist, which uses cutout product images, avoid attaching lifestyle imagery. While lifestyle imagery may have its place in other types of pitches, including it inappropriately can result in your pitch being disregarded. Always tailor your pitch to the specific needs and style of the publication you're targeting.
Excessive follow-ups
It's essential to follow up on your pitches to ensure they are not lost in a busy inbox (watch our recent YouTube video on the perfect follow-up email here if you need some guidance). However, sending too many follow-up emails can be counterproductive. One follow-up email is usually sufficient. Beyond that, you risk coming across as pushy or annoying. Craft a concise and polite follow-up message and give the recipient some time to respond before considering additional follow-ups.4. Share your brands unique selling points
Forgetting links
In the digital age, providing quick access to your brand's online presence is crucial for editors. Unfortunately, some eComm brands forget to include hyperlinks in their pitch emails. Hyperlinks make it easy for journalists and editors to explore your website and products effortlessly. Ensure that every pitch email includes direct links to your website and the specific products you're pitching. This will save the press time and make your brand more accessible.
In conclusion, crafting an effective pitch email for your eComm brand is essential for securing media coverage and knowing what to avoid is just as crucial as what you should be doing.
To increase your chances of success, avoid these three common mistakes: steer clear of irrelevant information or assets, limit follow-up emails to a polite single reminder, and always include hyperlinks to your website and products. By adhering to these guidelines, you'll enhance your PR efforts and increase the likelihood of getting your eComm brand featured in the media.
For more examples of what NOT to do in your next press pitch, watch our latest YouTube channel here where Rosie takes you through the process.
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