To gift or not to gift? Three questions you can’t ignore
In our latest Youtube video, we're discussing the secrets of press gifting—specifically, three crucial questions you can't afford to ignore.
Starting with the fundamental question: Do you need to gift? There are certain products that stand to benefit most from gifting—those with sensory elements like scent, taste, or beauty. If your product falls into these categories, incorporating editor gifting into your strategy could significantly boost your chances of press coverage.
Moving on to question two: Why are you gifting? Understanding your motivation behind gifting is key to creating a strong strategy. Whether you're gearing up for a product launch or aiming for consistent coverage over time, there are certain considerations that will shape your approach.
The third question is all about the "how" of gifting. Crafting a clear strategy is crucial, considering that while gifting doesn't guarantee coverage, it's a powerful way to get your products into the hands of influential figures.
Remember these three key questions: Do you need to gift? Why are you gifting? And how often are you gifting?
Whether you're planning a big launch or aiming for sustained visibility, these key questions will be your guide to press gifting success - watch here.
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