Borrow everything Lucy and Rosie know about Christmas in July
If you know anything about PR, you’ll know that Christmas press takes hold in July. A huge amount of PR opportunities arise in Q4 for eCommerce product based businesses that are too good to miss.
Today I teamed up with PR powerhouse Lucy Werner, to feature on her Substack, Hype Yourself, to share our combined insights to help you navigate this festive season like a pro.
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Why Christmas in July matters
While July might seem early to be thinking about Christmas, savvy eCommerce brands know that securing media coverage for Christmas gift guides starts months in advance. This forward thinking approach ensures not missing out on spaces in the best publications and maximising exposure and sales potential.
The power of timing
Lucy and I agree: timing is everything when it comes to Christmas in July. Long-lead publications begin planning their festive content as early as July to accommodate their production schedules. By aligning your pitches with these lead times, you increase your chances of landing coveted spots in print and online gift guides.
Crafting your pitch
When pitching your products for Christmas in July, personalise your approach to each publication. Tailor your pitches to highlight why your products are perfect for their audience and align with their editorial themes. Remember, it's about showcasing your product as a solution to their readers' gift-giving needs.
Visual appeal
High-resolution images are non-negotiable for securing a place in the gift guides. Invest in professional product photography that showcases your offerings in the best light. These visuals not only grab editors' attention but also enhance your brand's credibility and appeal.
Leveraging your personal brand
Your personal brand plays a pivotal role in PR success. Position yourself as an expert in your niche through thought leadership, social media engagement, and industry collaborations. Journalists are more likely to feature brands with a strong personal brand that resonates with their audience.
As Lucy and I have learned from our years in the PR trenches, Christmas in July is an invaluable opportunity for brands to gain visibility and drive sales during the festive season. By borrowing our strategies and insights, you'll be well-equipped to make a mark in this competitive market.
Start planning and pitching early, harness the power of your personal brand, and watch as your products feature in the press for Christmas, and all year round.