Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
The PR Dispatch Christmas Gift Guide
Christmas gift ideas curated from our members, with everything from lifestyle to wellness and everything in between.
5 ways to use your PR coverage to attract more customers this Christmas
As we’ve entered the busiest shopping period of the year for many product businesses, we'll show you how you can use your coverage to attract more customers this festive season.
What do you need to pitch to the Christmas gift guide press?
Keen to pitch to the Christmas gift guides but don’t know what you require or where to start? In this blog post, we run through everything you need to put your best foot forward with Christmas press and maximise your coverage opportunities.
How do you know if your products are right for the Christmas gift guides?
But how do you know if your products are right for the Christmas gift guides? And what are the editors compiling them actually looking for? In this blog post, we run you through some of last year’s gift guide themes and show you what products that are typically relevant for Christmas press.
How to get your products featured in the Christmas gift guides
Having your product featured in the gift guides in the lead up to Christmas means that you’ll be able to capture customers at a key time of the year
In this blog post, we run you through the steps to pitching your products to the Christmas gift guides and gain the coverage that you deserve.
How to find press contacts for the Christmas gift guides
Having the right press contacts for the Christmas gift guides is absolutely crucial if you want your product to be featured. But how do you know who’s compiling the gift guides? Find out. the steps to take in this blog post.
Should you be pitching to the Christmas gift guides?
With Christmas around the corner, you might currently be planning ahead and thinking about the Christmas gift guide press. Will this be the year where you ramp up your Christmas strategy and pitch to the editors compiling the gift guides? Will it be worthwhile your time? And why should you be pitching to the Christmas gift guides? In this blog post, you’ll discover just some of the reasons why Christmas PR should play a key part of your strategy.
Christmas in July: Why should the gift guides be part of your PR strategy?
Christmas may seem like a long way off, but with long lead publications opening submissions to their Christmas gift guides as early as July, it’s time to get prepared for the biggest time of the year for brands.
How To Get Your Products Into Christmas Gift Guides
Christmas gift guides are extremely important coverage for your brand. Here are our top tips for maximising press throughout the biggest shopping season of the year.
A Christmas Miracle - Quinton&Chadwick's 2017 Christmas Press Success
Knitwear brand Quinton & Chadwick had a successful run up to Christmas with our Christmas Gift Guide subscription last year. Here’s a round-up of their 2017 Christmas coverage.