Every brand has a story, but the key is knowing how to tell your story effectively - that resonates not only with your audience but also captures the attention of journalists.
Join PR Dispatch founder Rosie Davies-Smith and Lucinda Toole, Senior Strategist at Sonder & Tell, for an exclusive online workshop on crafting a brand story that the press will want to feature.
In this session, you’ll discover:
Where a brand should start when it comes to crafting a story
Common storytelling misconceptions
Integrating storytelling into your overall brand strategy, PR included
Pitching a brand story to the press
Case studies of successful eCommerce brand storytelling
The workshop will run for 30 minutes, including a Q&A.
Can’t make it? No problem. Sign up and we’ll send you the recording. You’ll have three days to watch it back.
About Lucinda Toole:
Lucinda is a Senior Strategist at Sonder & Tell - a brand strategy agency that solves problems with stories as a tool. Working across B2B and B2C, they deliver strategy as a positive story that unites your team and customer behind what you do.
About Rosie Davies-Smith:
After running her PR agency for over a decade, Rosie founded PR Dispatch, a platform which powers in-house teams to become the PR experts. Since then, over 2,100 brands have been given the training, expertise and contacts they needed to take control of their PR in-house and secure their own coverage at just 3% of the cost of a PR agency.