With journalists flooded by emails, making your eCommerce brand (or the one you work for) stand out is essential. But how do you ensure your pitch catches their eye and the story gets featured? Answer - lead with a killer hook that captures the press’s attention and resonates with their readers.

The hook is what piques an editor's interest, leaving them wanting more. But knowing what draws the press in isn't always easy.

With 20 years of agency experience, we've cracked this code.

Join PR Dispatch founder Rosie in our free 30-minute workshop where she will lift the lid on what makes editors tick. You’ll discover how your competitors are nailing their coverage, and learn how you can too by identifying the right angles.

We’ll cover:

• What defines a hook and why it matters

• How to establish impactful hooks

• Aligning objectives with your hooks

• Connecting your hook with your story

• Real-life examples of punchy hooks to elevate your pitches

Whether you're an eCommerce business owner or part of the in-house team, you’ll leave with hook ideas and inspiration to increase your pitching conversion right away.

The online workshop will run for 30 minutes, including a Q&A.

Can’t make it? No problem. Sign up and we’ll send you the recording.

Save your space below.