How to: Create your brand's visual identity

Portrait and Lifestyle Photographer, Carmel King has worked with many independent brands, designers and makers and is currently working on an on-going series, Makers & Manufacturers, celebrating craft and industry in Britain. Alongside these many businesses, a year ago she co-founded Hive Collective, a business network to support freelancers and business owners and we've just launched Forge, a business support programme for creative enterprises in East London.

As a brand, you’ll know that your visual identity is extremely important, it needs to be relevant and reflective of your brand. That’s is exactly what Carmel is here to help with 5 images to consider when creating your visual identity for your brand….

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One: Create an identity

Create an aesthetic for your brand so when a photo pops up on someone's insta feed or they see an image on a website, they know it's yours - think about using consistent lighting (flash or natural light) backdrops / backgrounds and a colour palette. If you begin to use these across the board, your images will develop a look and feel of their own and become synonymous with your brand. 

Two: Flat lays

Flat lays are a great way of producing eye catching, creative product images, especially for social media. These are taken directly overhead against a flat background. Let your product be the hero of the image and accessorise it with complimentary objects around it.

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Three: Behind the scenes

Let your images tell a story about who and what is behind the brand, show images of your studio or workshop and the processes that go into making your product.

Four: Face of the brand

It's important to have a creative, high res headshot which you're happy to share with customers - telling them who creates the product and the person behind the brand. This will be useful for for press, social media and your website.

Five: Beautiful Social

Social Media content should have a consistent aesthetic so your feed communicates exactly what your product is and the visual identity of the brand. 

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You can view Carmel’s work over on her website here, and find all the details about working with Carmel over on your members area in the Partner Network.


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Rosie Davies