How to: Create your brand's visual identity

Portrait and Lifestyle Photographer, Carmel King has worked with many independent brands, designers and makers and is currently working on an on-going series, Makers & Manufacturers, celebrating craft and industry in Britain. Alongside these many businesses, a year ago she co-founded Hive Collective, a business network to support freelancers and business owners and we've just launched Forge, a business support programme for creative enterprises in East London.

As a brand, you’ll know that your visual identity is extremely important, it needs to be relevant and reflective of your brand. That’s is exactly what Carmel is here to help with 5 images to consider when creating your visual identity for your brand….

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One: Create an identity

Create an aesthetic for your brand so when a photo pops up on someone's insta feed or they see an image on a website, they know it's yours - think about using consistent lighting (flash or natural light) backdrops / backgrounds and a colour palette. If you begin to use these across the board, your images will develop a look and feel of their own and become synonymous with your brand. 

Two: Flat lays

Flat lays are a great way of producing eye catching, creative product images, especially for social media. These are taken directly overhead against a flat background. Let your product be the hero of the image and accessorise it with complimentary objects around it.

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Three: Behind the scenes

Let your images tell a story about who and what is behind the brand, show images of your studio or workshop and the processes that go into making your product.

Four: Face of the brand

It's important to have a creative, high res headshot which you're happy to share with customers - telling them who creates the product and the person behind the brand. This will be useful for for press, social media and your website.

Five: Beautiful Social

Social Media content should have a consistent aesthetic so your feed communicates exactly what your product is and the visual identity of the brand. 

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You can view Carmel’s work over on her website here, and find all the details about working with Carmel over on your members area in the Partner Network.

Ready to take your brand to the next level? The awareness and credibility from PR is one very important part of building a brand. Join hundreds of independent brands who are not only pitching their products to press but have access to our support, knowledge and recommended suppliers every step of the way through our memberships. Find out more here.

Rosie Davies