The Power Of Pinterest SEO - How To Optimise Your Pins
With over 150 million users, Pinterest is a powerful search engine, and should be treated as one. It is a valuable marketing tool for SEO and has the potential to drive traffic and brand awareness. Instagram and Facebook often overshadow the value of Pinterest and what it can harness for your brand. If used right, Pinterest can play a vital part in spikes of traffic onto your website.
To help you make the most out of the channel and achieve Pinterest SEO success, we’ve put together a few handy tips for you here.
Rich Pins Only
The first thing you need to know is that you should always post Rich Pins. These pull metadata from your website and create content around the pins you post. In simple terms, Rich Pins link the consumer from the image directly to your product page, generating more traffic and potentially leading to sales. An example of this would be a potential customer searching for a ‘grey coffee cup’. The customer is more likely to come across your Rich pins as opposed to non-Rich Pins, because they are boosted by Pinterest in their search algorithms. It’s basically about getting to the top, so when searched, you appear first against your competitors.
As most Pinterest users don’t go online knowing what they want to buy (it’s all about finding inspiration) it is important to use relevant and accurate keywords to describe the image being posted. Using relevant words will lead the users to your Rich Pin and then straight to your website. Think about what you would google if you were looking for that particular item and use them as your keywords to send traffic your way. A good way to see how Pinterest is working is to do some searching yourself - search a key word and see what comes up first, how Pinterest is ordering them and have a look at which words the automatic searches bring up (see below).
Optimise your boards too.
Just like your social feeds, your boards need to aesthetic and appealing too. They should be neatly organised and clear on the titles as well as the images. From a SEO perspective, , If you want to improve your pins’ ranking, make sure you title them with something your audience is going to search for, as you want to be found by other users.
Find The Perfect Category
If you’re already a Pinterest user, you’ll know that they group the images into different categories. Ensure your boards are labelled with specific, but also generic titles that will be optimal over a longer time frame and boast your Pinterest SEO. Allow them to be broad enough to be available in a variety of different searches, but not so broad that they get lost. The main aim is to get your boards to the top of the list.
Quality over quantity
Like any social channel, it’s quality over quantity. Each image needs to be relevant, on brand and appealing to your audience.
Optimise, Optimise, Optimise!
Pinterest is a really great but often under-looked way to optimise your brand’s SEO visibility. Using the right key words, descriptions of content, the URLS and domains that link the image to the website and algorithms will be very beneficial. And if done correctly, Pinterest will be your best friend.
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