Setting business goals that stick

Screen Shot 2019-01-08 at 13.27.19.png
Screen Shot 2019-01-08 at 13.29.49.png
Screen Shot 2019-01-08 at 13.30.12.png

With the new year now in full swing it is the perfect time to reflect on the previous year and to start achieving the new goals you have set for the year ahead. However, setting your goals is often the easy part, it’s sticking to your set goals through out the year that always seems a tricky task to do. Here are our tips that will help to encourage your business to complete all of your goals.

Although you can never dream too big, it is important when setting your goals that they are motivating and achievable. Therefore, you should set goals that you know will align well with your business, having goals with a focus will make your plans more achievable.

Writing your goals down sets them in stone, and acts as a gentle reminder as to what you have achieved so far. Investing in a yearly planner can also help in setting your business to dates and deadlines.

One creative and fun way to help your business stick to its goals is creating a visualisation board consisting of pictures of what you want for your business in the new year. This can include bigger dreams for your business and can be done through building on digital mood boards throughout the year on sites such as Pinterest, or even just creating a A3 mood board that you can revisit so you do not lose motivation.

Breaking down your goals into smaller tasks allows them to become more manageable. This can be done through creating short to do lists, setting out what needs to be achieved first in order to reach the end result. This will also allow you to celebrate smaller achievements as you know they will be helping you reach your main aim.

Lastly, make sure to set aside time at the end of each month to review what you have achieved and what still needs to be done. Remember that goals are an on going activity and that throughout the year things may alter, so reviewing your goals monthly allows space for any change.

Following all five of these steps will hopefully help you and your business to reach your goals. So now all there is left to do is to start and stick to it!

Ready to take your brand to the next level? The awareness and credibility from PR is one very important part of building a brand. Join hundreds of independent brands who are not only pitching their products to press but have access to our support, knowledge and recommended suppliers every step of the way through our memberships. Find out more here.

Brand buildingRosie Davies