Meet Sophie, PR Dispatch’s social media whiz

BTS
Woman in red and white dress sitting on a blue sofa

Better late than never… we chat with one of our newest recruits, Sophie. Sophie joined us back in July (her first day was on our work Spain trip!) and now she’s part of the furniture. After interning a couple of years ago for LFA, Sophie has returned as our social media and studio assistant - find out more about our savoury loving, hula-hooping southerner.

  1. TELL US A BIT ABOUT YOURSELF AND YOUR BACKGROUND?

I graduated last year from Northumbria University, studying Fashion Design & Marketing in the amazing city of Newcastle. It was here where I developed my love (and obsession) for sustainable materials and ethical brands.


2. YOU PREVIOUSLY INTERNED AT LFA AGENCY - WHAT MADE YOU WANT TO RETURN?

I love working with small independent brands and helping them grow is incredibly rewarding.


3. WHAT IS THE BEST THING ABOUT YOUR ROLE?

Working with the BEST team and brands.

A group of women having fun

4. WHAT’S YOUR MORNING ROUTINE?

My morning routine starting my day with a warm cup of tea whilst organising my to-do list and catching up on emails.

5. YOUR FAVOURITE INDEPENDENT BRANDS/SHOPS AND WHY?

Impossible to pick just one but my favourite at the moment is Lucy & Yak. They have clear brand values on creating fun, high-quality clothes that are sustainable and treat their workers/suppliers fairly.

6. WHAT PODCAST (S) ARE YOU CURRENTLY LISTENING TO?

Desert Island Discs - an oldie but a goodie.

7. DO YOU HAVE ANY TIPS THAT CAN ENABLE BRANDS TO STAY RELEVANT IN A COMPETITIVE LANDSCAPE?

I would say it’s so important to have a clear brand identity and ethos. A brand with a great personality is a brand that I want to buy from and tell my friends and family about.

A group of women on a night out

8. THE BEST CAREER ADVICE YOU’VE EVER BEEN GIVEN?

Do what you love!



9. A FUN FACT ABOUT YOURSELF?

I’m a very good hula-hooper.



10. SWEET OR SAVOURY?

Savoury, all day every day.



11. IDEAL WEEKEND PLANS?

You can usually find me trawling art galleries, independent shops, and my local dog-friendly pub!



Follow our social media whiz on Instagram to keep up to date on all her weekend activities!


We are a small team working round the clock to give our members the best advice and support. You can find out more about us here.

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7 minutes with Nicki from Pedddle