Elevate your eCommerce imagery
In our recent Youtube video, we delved into a game-changing topic that can revolutionise your eCommerce businesses presence in the press: the power of strong imagery. They say a picture speaks a thousand words, and in the world of PR, this couldn't be truer.
The foundation lies in cutout imagery—clean, simple visuals that showcase your product against a white or clear background. These are often used in shopping pages and product features. Lifestyle images, on the other hand, breathe life into your brand, conveying personality and connecting with your audience through real-life scenarios.
Founder imagery, a nod to the personal touch, introduces the face behind the brand, making your business relatable and authentic. And let's not forget behind-the-brand imagery, perfect for those profile pieces that delve into your brand's journey. While these may not be used as frequently by the press, they are invaluable assets for in-depth features.
To discover essential tips, including image resolution requirements for print features and the importance of correct file naming, watch our latest Youtube video.
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