The day of socks and fragrance gift sets will soon be upon us, which means it is time to start pitching for Father’s Day and getting creative with being featured in the press.

Brand is not a logo, a pitch deck, or a paragraph about the founder. A brand is a story, and this is how to craft one that the press will want to feature.

Are media monitoring tools worth it? We’ve done the research for you, so you don’t have to, rounding up some of the most popular ones out there.

We know that the people who are going to tell your story best are the ones closest to the product, but here’s another major reason that we encourage brands to take the reins on their PR.

Where does the line between fact and fiction blur, and what is the role of ethical PR? In an age where we are seeing more artificially generated content, this is how brands keep their feet planted on the ground.

Since bursting onto the scene in 2020, REFY’s products have consistently sold out, becoming a firm press favourite. But how did they achieve such rapid growthand create a PR sensation overnight? In this blog post, we dive in into the brand’s success.

Discover three ways Grace Beverley has used her personal brand to scale her businesses effectively.

Once considered a fashion faux pas, these quirky shoes have now achieved cult status. But how did Crocs pull off this remarkable turnaround?

Is all PR good PR? In an era where PR transcends press releases, this campaign blurs traditional lines, and is a lesson in effortless brand mastery.

See the full pitch that saw founder, Rosie, featured in ‘The Juggle’, talking about being a founder while on maternity leave.

The one thing that gets overlooked in PR is sending a follow up email. Learn how to send one, when to send one, and when to stop sending them, too.

Christmas gifting for press is sometimes a necessity, but here are the three questions you need to ask to make for successful press gifting.

Strong press imagery can be the standout feature that secures your coverage. A picture speaks a thousand words so here’s how to hit your word count.

Christmas gift ideas curated from our members, with everything from lifestyle to wellness and everything in between.

With over 25 years in the PR industry, we’re sharing the three most common reasons why your press pitch has gone unanswered.

While there are situations where a press release can be valuable, most of the time, you don’t actually need one. In this blog post, we show you what a press release is and when it is actually needed.

With over 25 years of experience in PR, we've sent pitches for some of the UK’s best independent brands to thousands of journalists, securing coverage for some and learning valuable lessons from others. Keep reading for the three lessons & the essential steps we’ll now never send a pitch without that will make your press emails stand out and increase your chances of being featured in top UK publications.

The ‘rules’ of pitching to the press can vary a lot depending on who you’re pitching to, the type of press coverage you want, the angle you have and more but there are some rules that stay the same for every press email pitch.