Are you struggling to make your eComm brand stand out in the crowded world of online retail? One powerful way to gain visibility is through press coverage, and in today's post, we're going to show you how to write a compelling press pitch email for your eComm brand in 9 easy steps.

Understanding how to pitch to the press is one thing but identifying the right publications to pitch to is another challenge altogether. So here are the 3 steps you’ll need to find the best press spaces for your eComm brand.

Tik Tok has not only revolutionised the way we consume content but has also had a significant impact on consumer behaviour, particularly among Gen Z. With its unique algorithm and engaging format, TikTok has become more than just a source of entertainment; it has emerged as a powerful force reshaping Gen Z's shopping habits.

PR is a powerful signal of trust throughout the customer's journey. Gaining press coverage can sway potential customers towards making a purchase decision. In this blog post, we will explore how PR builds consumer trust and why it matters for e-commerce businesses

PR isn’t just about written features; podcasts are PR too and fall under what we refer to as ‘profile press’ - which is the real deal when it comes to offering people a peek behind your business and your journey.

As we’ve entered the busiest shopping period of the year for many product businesses, we'll show you how you can use your coverage to attract more customers this festive season.

Keen to pitch to the Christmas gift guides but don’t know what you require or where to start? In this blog post, we run through everything you need to put your best foot forward with Christmas press and maximise your coverage opportunities.

But how do you know if your products are right for the Christmas gift guides? And what are the editors compiling them actually looking for? In this blog post, we run you through some of last year’s gift guide themes and show you what products that are typically relevant for Christmas press.

Having your product featured in the gift guides in the lead up to Christmas means that you’ll be able to capture customers at a key time of the year

In this blog post, we run you through the steps to pitching your products to the Christmas gift guides and gain the coverage that you deserve.

ChatGPT is a AI-powered chatbot that has recently gained significant traction in the marketing world. ChatGPT offers exciting opportunities for businesses to enhance customer interactions and automate various marketing tasks.

In this blog post, we explore both the practical applications and considerations for using ChatGPT in your marketing strategies.

Having the right press contacts for the Christmas gift guides is absolutely crucial if you want your product to be featured. But how do you know who’s compiling the gift guides? Find out. the steps to take in this blog post.

With Christmas around the corner, you might currently be planning ahead and thinking about the Christmas gift guide press. Will this be the year where you ramp up your Christmas strategy and pitch to the editors compiling the gift guides? Will it be worthwhile your time? And why should you be pitching to the Christmas gift guides? In this blog post, you’ll discover just some of the reasons why Christmas PR should play a key part of your strategy.

In the highly competitive world of ecommerce, having a well-designed product page can make all the difference in driving sales and increasing customer loyalty.

In this blog post, Elle Williamson, founder of The Ecommerce assistant covers the top five must-haves for any ecommerce website's product pages.

In this blog post, we catch up with a few of our members to learn more about their furry feline friends and their unique personalities.

Just over 6 months ago, PR Dispatch started a 4-day work week. In this blog post, Rosie explains a few of the benefits she has found so far.

Most business owners can identify the feeling of self-doubt, but how can this be overcome?

In this blog post, Sophie Carefull shares her advice on how to feel more confident as you work on generating press for your brilliant business.

In this blog, we've rounded up some of our top newsletter picks that offer valuable insights and inspiration for product-based businesses. A great way of staying on top of industry trends and new developments.

Are you in a marketing role and are looking to enhance your existing skillset? Want to future-proof your career? Then upskilling could be the way to go. In this blog post, we look at how adding PR to your role and CV, can help future-proof your career.

Cosy season is here! A good quality burning candle with a beautiful scent is a wise winter investment to fill your home with aroma while you snuggle under a blanket during the longer evenings. From crackling wooden wicks to mulled wine scents, we have rounded up the best cosy candles from our PR Dispatch members.

In this blog post, we round up some of the businesses taking part in this year's Small Business Saturday campaign (including some of our lovely members).