Live workshops
20+ years of PR experience shared with you, live. Join our next workshop.
How to create PR hooks the press will feature time and time again
With journalists flooded with emails daily, standing out is essential. But how do you ensure your pitches catch their eye? Lead with a killer hook that grabs the press’s attention and speaks to their readers. Find out how in this live workshop.
Crafting a brand story the press will want to feature - PR Dispatch x Sonder & Tell
Join PR Dispatch founder Rosie Davies-Smith and Lucinda Toole, Senior Strategist at Sonder & Tell, for an exclusive online workshop on crafting a brand story that the press will want to feature.
How to use AI to level up your 2024 PR strategy
The world of AI continues to advance at a rapid speed. But how can you implement it into your PR strategy to enhance your current processes? Join our next free workshop to find out. Register here.
The 5 types of profile press you'll need to stand out in 2024
Want to build an emotional connection with your audience? Tell your story and experience? Establish yourself as an industry leader within your field? Open up for networking and valuable connections? Join our free online workshop where we show you how profile press can help achieve this. Register here.
Christmas workshop: How to get your products featured in the 2023 Christmas gift guides
In this free workshop, we'll show you:
• The different types of Christmas gift guides and what type of products the editors will be looking for
• How to pitch to the Christmas gift guides in under 60 minutes a week
• How to write emails that get you noticed by the UK Christmas press
Christmas workshop: How to use the summer to get press for Christmas 2023
Join our workshop on the 8th of June at 10am, where we'll show you:
• How to prepare for the gift guides and maximise your chances of being featured
• What assets you need to get noticed by the UK Christmas press
• How to use your time effectively
5 PR mistakes every small business makes (and how to avoid them)
If you haven’t done PR before, how do you even know if you’re getting it right? Having worked with product businesses on their PR for over a decade, we've seen brands waste time and money on mistakes that could have easily been avoided. Join our free live workshop on the 18th of April at 1pm to learn what these mistakes are and how to stop doing them.
Online workshop: 5 ways to get the best ROI on PR
Whether you’re doing your own PR or managing it in-house on behalf of a product-based brand, how you spend your time matters. So, you want to make sure that the PR activities you invest in, are worthwhile your efforts and get the desired results.
Online workshop: How to establish pitch angles that the press will want to write about
Good pitch angles not only makes pitch emails feel more authentic, but they can also help drive more press coverage.
With a little bit of direction (and thinking outside the box), you’ll be surprised to see just how many angles you can use to get noticed by the press and get featured in UK publications.
How to start 2023 one step ahead of your competitors (Online)
Would you like to get your business and product noticed by the press in 2023? Want to find out what you need to get editors and journalists to open your pitch emails? Want to secure press coverage so you can make more people aware of what you do and stay one step ahead of your competitor?
How to PR your physical store and drive footfall (Online)
Would you like to increase awareness of your physical lifestyle, homeware, or fashion store? Want to increase your customer base both in-store and online to recession-proof your business?
Consumers are turning to local and independent shops over larger retailers. But you'll have to be proactive in driving footfall and maintaining customer loyalty and in this 30-minute workshop, we’ll show you how.
5 ways to use PR to attract more customers this Christmas (Online)
As we're approaching the busiest shopping period of the year, you're likely thinking about how to make the most of the final quarter of the year. Aside from your marketing, PR plays a crucial part in attracting more customers. And in our free online workshop, we'll show you what to focus on if you want to secure press coverage before Christmas and reach a wider audience.
5 PR mistakes every small business makes and how to avoid them (IRL)
Did you know that paying for coverage is a big no-no? Or that investing in the wrong type of imagery can lead to zero coverage for your small business? In this 30-minute in-person workshop (held on Level 5 of Peckham Levels), we'll reveal the 5 PR mistakes we see over and over again - and how to avoid them.
5 PR mistakes every small business makes (and how to avoid them)
Did you know that paying for coverage is a big no-no? Or that investing in the wrong type of imagery can lead to zero coverage for your small business? In this 30-minute online workshop, we'll reveal the 5 PR mistakes we see over and over again - and how to avoid them.
How to emotionally connect with customers through PR
It's becoming increasingly important for consumers to have an emotional connection with your brand before purchasing from you. People are more conscious of who they purchase from and they want to get to know your story, your mission and your values. And PR is crucial in building this with potential customers. But how exactly does press coverage help you do that?
How to get your products noticed by the Christmas gift guides
Do you want to know how you can get your products featured in this year's gift guides and reach a wider customer base in the lead-up to Christmas? Then join our live workshop, where we'll show you everything you need to know about confidently pitching to the editors that want and need your suggestions.
How to prepare for the Christmas gift guides
Want to pitch to the Christmas gift guides, but don’t know what you need or where to start? Join our live 30-minutes workshop where we run you through the steps to take to get your brand ready for the most important time of the year for product businesses.
How to use PR to get your product ahead when consumers disposable income is decreasing
With the cost of living soaring, brands are understandably worried about what this will do to their sales. In a sea of small businesses, how do you make your product stand out from the crowd? Never has being discoverable and regally visible been more important. In this workshop, we'll show you exactly how you can keep your product and brand forefront of potential customers’ minds and be visible to people looking to purchase
How to pitch your products to the UK press
Want to get your product business featured in magazines, but have no clue where to start? Do you find the thought of pitching to the press daunting? Join our next live workshop, where we'll show you how you can take control of your own PR and pitch your products to the UK press.
The Fashion Exchange 2022: 10 tips to get your fashion brand featured in the press
Do you want to pitch your fashion brand and products to editors and journalists, but don't know where to start? Rosie Davies-Smith, founder of PR Dispatch will run through her 10 tips to help get your brand noticed by the press. You'll walk away with a clearer understanding of the PR process and what you need to kickstart your PR journey.
How to Raise Your Profile Through PR
Being featured in the press is an effective way to increase awareness of your brand and product range. But it's also great for putting the spotlight on you as a founder, allowing you to get your business story across and offering greater insight into your brand and the people behind it. All of which will help raise your profile.
In this 30-mins workshop, we'll take a look at the different ways in which you can raise your profile through press coverage. From interviews and meet-the-maker stories to podcasts and founder spotlights - the opportunities are endless.
Spring Fair 2022: How to Perfect Pitching Your Products to the Press
As part of Spring Fair 2022’s seminar line-up, PR Dispatch founder Rosie will share the secrets to getting your products featured in the press. In the informative and straight-talking session, she’ll be covering everything from nailing your customers, your imagery and assets, press-worthy product and making the most of your coverage. You’ll walk away with a really clear idea of how to pitch your products to the press and get responses.