Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
Reputation, relationships, and the responsibility of PR.
Where does the line between fact and fiction blur, and what is the role of ethical PR? In an age where we are seeing more artificially generated content, this is how brands keep their feet planted on the ground.
Is all PR good PR, and the power of personal brand.
Is all PR good PR? In an era where PR transcends press releases, this campaign blurs traditional lines, and is a lesson in effortless brand mastery.
Things I’ve seen: Easy websites that changes that can make a massive difference
The way a website looks, feels and performs can be the difference between the press featuring your product over someone else’s or that customer placing the order with you over your competitors. We all know that for small businesses time and money is short so follow my top 7 websites changes that will not only make a difference to your customers but also to the way press view your brand.
Things I've seen: investing in a PR agency too early.
Kicking off our new series ‘Things I’ve seen’ is the topic of investing in a PR agency too early. PR is a slow and steady wins the race game 98% of the time. I’ve jotted down the top 5 mistakes I’ve seen brands make when approaching PR in the early days:
5 Reasons Fashion Brands Fail Within Their First Year
Nicole Giordano, founder of StartUp Fashion provides 5 reasons why so many fashion brands fail within their first year.