The power of a personal brand
PR Dispatch founder, Rosie, is halfway through her second ‘‘The Productivity Planner’ by Grace Beverley, she exercises head to toe in TALA, and she has a penchant for her protein bars, too. Whatever Grace is selling, she is buying.
Personal brand is a powerful tool for scaling business, bolstering brand love with personality, to creating the perfect storm of intimacy and loyal customers; Here are three ways that Grace Beverley has expertly used her personal brand to scale her businesses.
Sneak peeks and previews
Her followers are the first to see new pieces from TALA and they were the first to see *those* protein bars (IYKYK) - Grace uses her personal brand to tease the launches in all three of her businesses, so we feel like the inside crowd.
What her followers want, her followers get
Kind of. The planners were a product of her own mind and methods, and sharing her daily routine and planner on social media saw a flurry of questions about where her followers could get one. Then came The Productivity Method. Genius!
She gets personal
But not too personal. We know just enough about Grace and her life that we feel like we know her, without having to bare her soul to the world. From her dog’s names to the soft launch (then hard launch) of her boyfriend, Grace knows how to let us into her world. (In the words of Lucy Werner, she knows how to show a bit of ankle!)
Personal brand is no longer reserved for founders, though, more and more people and personalities are blurring the lines between their work and personal brands, to create standout and memorable opinions and voices that will stand them in good stead to be the experts in their field. Founder brands and founder stories are important, yes, but they’re not the only personal brands out there. Profile press is a powerful piece of the PR puzzle, and it can feature anyone in the business who has a strong stance and position.
Product pitches are all well and good, but this is human business we’re in, not DTC or B2C or whatever else you might want to call it. People buy from people, and profile press is key to that.
Watch our platform demo to see how profile press can be a part of your marketing and sales strategy.