What Is PR?

Strategy
Written By Rosie Davies
Macbook

pub·lic re·la·tions (noun)

The professional maintenance of a favourable public image by a company or other organisation.

 

PR is hard to pin down. Simply put, PR is the way in which brands communicate with the public, but the question, 'What is PR?',  is continually evolving alongside demand for a more inclusive industry. For the first time ever, thanks to social media, brands can contact publications themselves, eradicating the need for expensive PR agencies. Traditional PR just isn’t relevant anymore.

The industry has hit a wave that will change PR as we know it forever. That’s where we come in.

What PR Agencies do?

Agencies get your product placed in print and online publications for you but at upwards of £3,000 a month. That's an arm and a leg for small and independent brands.

Why we do PR?

We do things a little differently. We believe independent brands deserve to be on the pages of top UK magazines without breaking the bank.

So, how do we do PR? 

The PR Dispatch Team provide press contacts and the award winning PR advice you need to do the contacting and get your brand featured.  

WHAT ARE THE TYPES OF PR

  • Magazine Product Placement

  • Magazine Profile Pieces

  • Social Media

  • Pop-up Shops

  • Private Shopping Events

  • Catwalk

  • Blogger / Influencer Endorsement

  • Celebrity Endorsement

  • Publicity Stunt

  • Launches

ADVERTISING

  • Advertorial

  • Full Page Adverts

  • Retargeting Digital Advertising

  • Sponsored Emails

  • Paid Social Content

  • Blogger Advertising

TYPES OF MARKETING (TO SUPPORT PR)

  • Social Media

  • Email Marketing

  • Search Engine Optimisation

  • Google Ad Words

  • Fliers & Print Marketing

  • Website Content

Ready for more PR? We’re here to give you the contacts, community, advice & support you need to get the coverage you deserve. You can find out more about our memberships here.


Rosie Davies
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