Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
5 reasons to up your visibility game on social media (especially if you don’t love selling)
Being visible on social media is essential for any brand wanting to attract customers and connect with their audience. But what does visibility mean in business and what are the best ways in increasing your online presence? In this brilliant guest blog post, Sara Dalrymple shares her expertise and top tips.
Connecting with customers through content
Creating customer connections take time, however, really investing in and thinking about how you can achieve this through your content will eventually result in a deeper and more meaningful relationship between you and your audience.
How to market your indie brand in times of crisis
Feeling a little stuck as to what to share or post about? Here we look at how a few businesses have adjusted their marketing strategy and messaging. Hopefully, it’ll give you some inspiration
Why paid ads are important for your product-based business
The world of digital marketing can be a confusing and complicated space and just knowing where to start can feel quite daunting.
Luckily, thanks to brilliant Digital Marketing Specialists like Amanda Perry, you’ll be able to navigate paid ads successfully.
How businesses are responding to COVID-19
With the current disruptions, adapting, pivoting and thinking outside the box seems like the best strategy and only option for most brands. Here we take a look at what a few businesses are doing to tailor their services and offering in response to COVID-19.
Surviving Coronavirus (COVID-19) as a small business
As a product-based business that retails online, you can use this time to drive awareness and sales.
Personal branding: How to get PR-ready images for your business
Sophie Carefull is a Personal Branding Photographer for Female Entrepreneurs based near Exeter, working with creative women all over the UK and Europe.. Sophie is a key player in ensuring your brand’s visual identity is on point, from profile imagery to everything in between. Read on to find out Sophie’s top tips to nailing your personal branding.
Taking your business to a market? Here’s 10 things you should think about.
Nicki, Founder of Pedddle, home of local markets and stallholders, is a small biz supporter and market expert, with markets all around the uk. To help us with the in’s and out’s of markets and jargon, read on to find out 10 things businesses should think about when doing a market.
7 minutes with... Cat Byrne, Gatto Web
We catch up with Cat from Gatto Web to talk all things 2020, branding and turning a hobby into an online platform to help creatives push their brand with beautiful and functional websites. After 4 years in official business, Cat has some valuable advice for all small business owners - read on to find out more.
Why you need to do PR consistently all year round
Although 2019 is nearly out and we’ll soon have forgotten all about the last 12 months, it doesn’t mean you should forget about your PR efforts. You’ve not spent the past year building press relationships and getting your brand on their radar to drop it last minute. It takes time to build press relationships, but very little time to lose them, - keep on reading to find out why you should be PR consistent all year round.
Why great print is important for PR - Printed.com
PR can help drive your business forward, so it’s crucial to make sure you’ve got the right print for your press purposes. Printed.com shares ways in which print can up your PR game to the next level.
7 Minutes with... Dior from Pepper Your Talk.
Meet Dior! As the Founder of Pepper Your Talk, a community and hub for students, graduates and young professionals, Dior knows a thing or two about the fashion industry. Letting us in on her journey, she talks fears, advice and the next 12 months.
5 reasons PR should be a big part of your strategy in 2020
With the new year fast approaching, there’s no time like the present to kick start your 2020 PR strategy, but why? We explore the in’s and out’s of why PR is such an important aspect in your strategy, and how it can benefit your small business.
The industry insider: Therese Ørtenblad
Mentoring expert Therese, knows everything there is to know about wholesale. After teaming up for workshops, as well as a fellow Small & Mighty Co, we thought it was time for you to get to know her and her work, too!
Workshop partnerships: Lucy Werner
Are you keen to grow your small business and give it the attention it deserves? We’re putting the spotlight on the power of profiling press and help you think outside the box when it comes to ways to gain exposure.
7 Minutes with... Leona from Indie Roller
For this months 7 minutes with…, we’re talking to fellow small businesses supporter Leona, from Indie Roller. Indie Roller is a community build to empower independent businesses owners, and we think it’s great! Read more to find out where the idea for her business came from and her words of wisdom for budding brand owners.
PR Dispatch x Lone Design Club: The secrets of pitching and PR success
Calling fashion and lifestyle brands in the capital. We've teamed up with Lone Design Club to bring you an exciting event that will provide you with all the advice, know-how and secrets you need to successfully pitch to the press.
7 minutes with Nicki from Pedddle
We speak to Nicki from Pedddle, an online hub for creatives, makers and stallholders about running a buisness, and advice for anyone doing the same.
The industry insider: Yeshen Venema
We sat down and had a chat with Product Photographer and Squarespace Specialist, Yeshen Venema to discuss his top tips for getting your product shots just right and how to choose the perfect photographer for your brand.
Perfect your pitch email
There’s many questions which comes along with emailing the press, and some of which we can hopefully answer in this ‘Do’s and the Don’ts of emailing the press, giving you the confidence to go forward and start pitching!