Workshop partnerships: Lucy Werner
Workshop partnerships: Lucy Werner
RAISE YOUR PROFILE: PR DISPATCH X THE WERN
Are you keen to grow your small business and give it the attention it deserves? We’re putting the spotlight on the power of profiling press and help you think outside the box when it comes to ways to gain exposure.
WHAT IS PROFILING PRESS?
Profiling press ranges from founder interviews and home features to speaking opportunities and podcasts. If you have a shop there are dedicated spaces that focus on shops and their owners too.
It can be a small business section in a newspaper, a start-up focused online community, an interview on a business blog or a full-spread in your local paper. While it’s easy to reach for the national publications or high-profile events straight away, we’d recommend starting with the more niche types of spaces, to begin with. They may be lesser-known, but they’re likely to have a highly engaged and relevant audience and readership.
WHAT CAN IT DO FOR MY SMALL BUSINESS?
The main objective should not be about instantly increasing sales or new customers. Putting yourself and your business out there is a powerful activity in terms of brand awareness and will help broaden your network of like-minded businesses and people which can lead to great opportunities. Recommendations and word of mouth are your best friends and the more people you have spreading the good word about your brand the more potential customers you will reach.
Moreover, it gives you the opportunity to offer a greater insight into your brand and the person/people behind it. Communicating your brand story and showing personality will enable you to connect with the audience on a more emotional and personable level.
Ready to drive your indie business forward and grab more press opportunities? To help you get started we’ve teamed up with PR pro Lucy Wern on the 20th of November where we’ll be chatting all things PR. Lucy is the founder of The Wern, a specialist communications consultancy and training hub for startups, entrepreneurs and independent brands.
Topics include easy ways to raise your business profile, how to pitch to podcasts, writing guest posts and securing speaking gigs, and you’ll walk away with a great action list to nail your 2020 PR. We’ll also be giving you 5 valuable takeaways on how to grow current press relationships and gain more coverage. Secure your ticket here.
We are a small team working round the clock to give our members the best advice and support. You can find out more about us here.