Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
7 minutes with...Julia Wetzel
Our resident PR Dispatch content marketing and social media expert Julia Wetzel host regular calls for our members covering insightful topics outside of PR.
Here we get to know the marketing extraordinaire a little better. We chat brands that are nailing their marketing strategy, the joy of working with creative businesses, Instagram accounts to follow and Julia’s current reads.
Instagram Reels vs TikTok: What's the difference?
For the past year, TikTok has been the leading video sharing social network, however, Instagram has wanted in on the action, recently launching Instagram Reels; a new video format on the platform.
But what’s the difference between the two platforms and how you can use Instagram Reels to grow your brand?
Puffed snacks to try and enjoy
As the healthy eating trend continues, people are looking for new exciting ways to eat flavoursome, low-calorie food. Being plant-based and baked, puffed snacks are a great and healthier snack option.
Here are a selection of tasty and interesting snacks to try out and enjoy.
How to make the most of LinkedIn
LinkedIn continues to be the go-to social media platform for growing your professional presence and network online. A great way of connecting with valuable contacts and other small businesses, take a look at our top tips for getting the most out of the site.
8 of the best picnic drinks in tins
Whether you fancy a vegan citrus margarita or sparkling spring water infused with misshapen fruits, these tasty canned drinks are perfect for enjoying during the summer - and beyond.
Read on to discover a few of the canned drinks brands we are loving at the moment.
Accessories perfect for a staycation break
Whilst we’re seeing restrictions ease, this summer will see many of us opting to stay on home soil for a break. Here, we’ve gathered a selection of some of our favourite accessories perfect for that staycation break - small brands here to ensure that you’re holiday ready.
A few of our favourite WFH desk picks
With a lot of us continuing to working from home, for now, we’re rounding up of a few great accessories to jazz up your desk space and keep you motivated.
Black-owned businesses to connect with
From mindset coaching and mentoring to membership platforms and directories, here we’re putting the spotlight on amazing and inspirational Black-owned businesses.
7 minutes with...Gemma Whates
We caught up with Gemma Whates, founder of community ALL by MAMA chatting all things business, changed morning routines and her biggest challenge so far.
Read on to find out what brand she admires, what her passion outside of business is and what one piece of advice from Baroness Karen Brady that stuck with her here.
How to get comfortable being visible online: 3 things we learnt from Sara Dalrymple
Sales and visibility expert Sara Dalrymple hosted a brilliant session in our members Facebook group yesterday covering how to get the confidence to show up online in a more effective way. Sara talked about why online visibility is important, how to increase it and how it helps.
Here we share a few of the key takeaways.
Think big. Shop small: How to add joy to your home
Fancy adding a bit of cheer to your surroundings?
Scroll down to discover some great independent brands making it easy to inject some bright colours and patterns to your home.
5 reasons to up your visibility game on social media (especially if you don’t love selling)
Being visible on social media is essential for any brand wanting to attract customers and connect with their audience. But what does visibility mean in business and what are the best ways in increasing your online presence? In this brilliant guest blog post, Sara Dalrymple shares her expertise and top tips.
Destination garden: Accessories to update your outdoor space
Whether you’re after relaxation or entertainment, or just want to give your garden or balcony a refresh, take a peek at these great products.
Independent shops to keep on your radar
With a number of non-essential shops opening their doors, we’re putting the spotlight on some of the amazing independent stores across the UK to support and keep on your radar.
Christmas in July: Why should the gift guides be part of your PR strategy?
Christmas may seem like a long way off, but with long lead publications opening submissions to their Christmas gift guides as early as July, it’s time to get prepared for the biggest time of the year for brands.
Black-owned brands that we love
As we continue to learn about how to tackle racism and support the Black community, we’re reminded that one of the best ways that we can help is by buying from Black-owned businesses.
Here are a few that we love featuring some of our amazing members.
7 minutes with...Catherine Erdly
With over 20 years’ experience of working with retailers, and brands of all sizes, Catherine Erdly knows what makes a successful product-based business and what it takes to sustain it.
Now, through her recently launched membership platform The Resilient Retail Club she is dedicated to breaking down the concepts and tools that she has learned through her career, and show you how you can use them in your business.
Connecting with customers through content
Creating customer connections take time, however, really investing in and thinking about how you can achieve this through your content will eventually result in a deeper and more meaningful relationship between you and your audience.
Re-use, re-fill, recycle: Brands we love who are doing their bit for the environment
Today, people are increasingly becoming more aware of the environmental impact we have. And never before have environmental issues been so predominant on our day-to-day life and at the forefront of everything we do. What you eat, drink, buy, use, consume, and sell all have a carbon footprint.
Think big. Shop small: The self-care edition
With everything that is going on at the moment creating a sense of calm at home might help you switch off, unwind and rebalance.