Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
The PR Dispatch team at home
We’re giving you a peek into what WFH looks like for the PR Dispatch team and what we’ve been up to recently.
How to market your indie brand in times of crisis
Feeling a little stuck as to what to share or post about? Here we look at how a few businesses have adjusted their marketing strategy and messaging. Hopefully, it’ll give you some inspiration
Why paid ads are important for your product-based business
The world of digital marketing can be a confusing and complicated space and just knowing where to start can feel quite daunting.
Luckily, thanks to brilliant Digital Marketing Specialists like Amanda Perry, you’ll be able to navigate paid ads successfully.
How the press are pivoting and showing indie brands their support
Testing times call for new strategies for everyone. Press included.
But how are the publications adapting? Here we give you the latest lowdown.
How businesses are responding to COVID-19
With the current disruptions, adapting, pivoting and thinking outside the box seems like the best strategy and only option for most brands. Here we take a look at what a few businesses are doing to tailor their services and offering in response to COVID-19.
Your lockdown reading list to unleash your brand's PR potential
Lockdown means that many of us have a lot more free time on our hands so we’ve gone through the archives to find over 30 webinars, podcasts, articles and videos from Rosie and the PR Dispatch team that will not just keep you occupied but will also give you all of the knowledge and confidence you need to take your business through the COVID-19 pandemic and beyond.
How to create images for press without leaving the home
While it’s not business as usual, small businesses will still need to do what we can to keep our PR and marketing going. With press producing more online content than ever and showing their support for indie brands, having the right images in place or being able to produce them as and when they’re requested will help increase your chances of being featured.
How to do PR in times of uncertainty
In these testing times working on your PR is more important and relevant than ever and keeping your brand awareness going can help you stay afloat. Wondering how to do your PR in these unpredictable circumstances? Here we share some useful information on how to best PR your brand and product right now.
Supporting small brands: Mother's Day Gift Guide
With the current state of uncertainty, it’s important to show our support to those who it may be affecting the most, so for this Mother’s Day, we’ve rounded up our top 10 small businesses you can shop with.
Surviving Coronavirus (COVID-19) as a small business
As a product-based business that retails online, you can use this time to drive awareness and sales.
Meet our new members manager, Kate!
Our newest member of the team Kate, is a sales and customer care whiz. With a passion to help independent businesses, we knew straight away Kate would fit in well, and not to mention her love for dogs and singing is a bonus!
Brands you need to visit at Spring Fair 2020
With only two days to go, we’ve rounded up our must-see brands exhibiting at the trade show. Read on to find out who we think you should visit.
Personal branding: How to get PR-ready images for your business
Sophie Carefull is a Personal Branding Photographer for Female Entrepreneurs based near Exeter, working with creative women all over the UK and Europe.. Sophie is a key player in ensuring your brand’s visual identity is on point, from profile imagery to everything in between. Read on to find out Sophie’s top tips to nailing your personal branding.
Taking your business to a market? Here’s 10 things you should think about.
Nicki, Founder of Pedddle, home of local markets and stallholders, is a small biz supporter and market expert, with markets all around the uk. To help us with the in’s and out’s of markets and jargon, read on to find out 10 things businesses should think about when doing a market.
7 minutes with... Cat Byrne, Gatto Web
We catch up with Cat from Gatto Web to talk all things 2020, branding and turning a hobby into an online platform to help creatives push their brand with beautiful and functional websites. After 4 years in official business, Cat has some valuable advice for all small business owners - read on to find out more.
10 brands you don't want to miss at Top Drawer 2020
We’ve rounded up our must-see brands exhibiting at Top Drawer 2020, from stationery, homewares and gifts, to skincare, jewellery and teas. Read more to find out who we think you should visit.
Meet our member: Lily from Sleep Siren
We catch up with Christmas Gift Guide member, Lily from Sleep Siren, wellness brand promoting sleep positivity (which we love!) through sleep wear, wellness and advice!
Why you need to do PR consistently all year round
Although 2019 is nearly out and we’ll soon have forgotten all about the last 12 months, it doesn’t mean you should forget about your PR efforts. You’ve not spent the past year building press relationships and getting your brand on their radar to drop it last minute. It takes time to build press relationships, but very little time to lose them, - keep on reading to find out why you should be PR consistent all year round.
Our members: The Christmas Gift Guide edit
As we’re now knee-deep in the festive period, we thought what better way to celebrate than with a little help of our members and their amazing products for our PR Dispatch Christmas Gift Guide Edit. It might be the season of giving, but we could definitely keep a couple (all) of these for ourselves…
Meet our member: Sameena, from Ethical Stories Ethical Me
As our final meet our member of 2019 (where has that gone?) we spoke to founder and Christmas Gift Guider, Sameena, of Sami and Ethical Stories Ethical Me. After co-founding the ethical fashion market place, Sameena started making jewellery, and Sami was born. Read on to find out more.