Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
BTS: Our 2020 promises.
With the New Year coming around quicker than we realised, we’ve been putting together our plan of action on how to make our services even better, and bring you the best PR services and support in 2020.
Why great print is important for PR - Printed.com
PR can help drive your business forward, so it’s crucial to make sure you’ve got the right print for your press purposes. Printed.com shares ways in which print can up your PR game to the next level.
Things you only know as a... Brand Copywriter
Ever wondered what a copywriter really does? We speak to Charlotte, Founder of Media Luxe who lets us in on her top 3 insider scoops on what is really means to be a brand copywriter.
Meet our member: Nic from Disco Dust London
It’s coming up to party season, so we thought there’s no better member to talk to than Nic from Disco Dust London - premium grade glitter makeup, and what’s even better? They’re eco-friendly!
7 Minutes with... Dior from Pepper Your Talk.
Meet Dior! As the Founder of Pepper Your Talk, a community and hub for students, graduates and young professionals, Dior knows a thing or two about the fashion industry. Letting us in on her journey, she talks fears, advice and the next 12 months.
5 reasons PR should be a big part of your strategy in 2020
With the new year fast approaching, there’s no time like the present to kick start your 2020 PR strategy, but why? We explore the in’s and out’s of why PR is such an important aspect in your strategy, and how it can benefit your small business.
The industry insider: Therese Ørtenblad
Mentoring expert Therese, knows everything there is to know about wholesale. After teaming up for workshops, as well as a fellow Small & Mighty Co, we thought it was time for you to get to know her and her work, too!
Things I’ve seen: Easy websites that changes that can make a massive difference
The way a website looks, feels and performs can be the difference between the press featuring your product over someone else’s or that customer placing the order with you over your competitors. We all know that for small businesses time and money is short so follow my top 7 websites changes that will not only make a difference to your customers but also to the way press view your brand.
Workshop partnerships: Lucy Werner
Are you keen to grow your small business and give it the attention it deserves? We’re putting the spotlight on the power of profiling press and help you think outside the box when it comes to ways to gain exposure.
Meet our member: Lucy, from Lucy Loves This
Next up on our meet the member is Christmas Gift Guider, Lucy from Lucy Loves This! Lucy hand designs amazing location prints (which make the best Christmas presents…). Read more to find about Lucy’s go-to podcasts for inspiration and her leap into the world of prints.
7 Minutes with... Leona from Indie Roller
For this months 7 minutes with…, we’re talking to fellow small businesses supporter Leona, from Indie Roller. Indie Roller is a community build to empower independent businesses owners, and we think it’s great! Read more to find out where the idea for her business came from and her words of wisdom for budding brand owners.
PR Dispatch x Lone Design Club: The secrets of pitching and PR success
Calling fashion and lifestyle brands in the capital. We've teamed up with Lone Design Club to bring you an exciting event that will provide you with all the advice, know-how and secrets you need to successfully pitch to the press.
Meet our member: Charlie, Fearless Flamingo
We had a chat with one of our most recent members, Charlie from Fearless Flamingo about her 2 year old business and her dream come true stockist, Liberty.
Meet Sophie, PR Dispatch’s social media whiz
Sophie joined us back in July after interning a couple of years ago for LFA, returning as our social media and studio assistant - find out more about our savoury loving, hula-hooping southerner.
7 minutes with Nicki from Pedddle
We speak to Nicki from Pedddle, an online hub for creatives, makers and stallholders about running a buisness, and advice for anyone doing the same.
Things I've seen: investing in a PR agency too early.
Kicking off our new series ‘Things I’ve seen’ is the topic of investing in a PR agency too early. PR is a slow and steady wins the race game 98% of the time. I’ve jotted down the top 5 mistakes I’ve seen brands make when approaching PR in the early days:
Should I be doing a trade show?
From industry insights and networking to brand feedback and market testing, trade shows can be a great way to grow your business and showcase your products in a beneficial environment. Before committing to one, identify whether exhibiting at a show is the right move for your brand at this stage or not. To help you out, we’ve pulled together a few things to consider and look out for.
Meet our member: Tamsin from Studio Seed
We caught up with our member Tasmin from Studio Seed to find out more about their business creating personalised, thoughtful gifts in their Warwickshire studio.
PRD News: Autumn Fair and Top Drawer
How is it September already? We’ve had a busy couple of weeks here at PR Dispatch HQ. We kickstarted the new season at Autumn Fair in Birmingham last week, followed by Top Drawer back in London. Here’s a snippet of what we got up to.
How much does PR really cost?
Can I afford PR? This is a question that we often hear from business owners. You don’t have to have ten thousands of pounds to spend per month, however, you will need to have a healthy budget and be prepared to commit long-term.