AI isn’t replacing PR — it’s supercharging it. From trend research to pitch writing and follow-ups, AI can save you hours each week while helping you land better, faster press coverage. In this post, we break down exactly how to use AI tools to streamline your PR process in 2025 — without losing the human touch.

Running low on pitch ideas? These 7 proven tactics will help you spark fresh angles, write standout pitches and land the kind of press coverage that actually drives results – without hours of brainstorming.

Struggling to get your eCommerce brand featured in the press? This is the ultimate in-house PR plan used by successful brands to land features in top magazines, online publications, podcasts and even TV.

How did these eCommerce brands get into ELLE, The Telegraph and Stylist? Spoiler: they did it in-house. Read o to discover the secrets behind their success.

As Trump’s tariffs threaten global supply chains, UK brands must focus on PR to stand out and build consumer trust. Smart PR strategies now will ensure visibility and credibility in a volatile market.

Press releases: Do you really need one? Most of the time, strategic pitching is the way to go - but in some cases, a press release can help. Find out when and how to use them effectively.

If your pitches are getting ghosted or you’re not sure what makes an editor care, this is your must-read guide. With exclusive insights from real editors, we’re breaking down exactly what the press is looking for in 2025.

Brands like Monzo and Duolingo have built strong identities with bold marketing, but success doesn’t come from imitation. Let’s look at what makes their approach stand out - and why your brand needs to do its own thing.

From day one, Bold Bean Co have had one clear mission: to make people obsessed with beans. And it’s working. But how did they get here? Discover how the brand has become one of the most exciting brands in the food and drink space.

See how five eCommerce founders are nailing their LinkedIn presence and using it to create real connections and business wins.

Getting advice from a magazine editor who reviews hundreds of PR pitches daily? Invaluable. Keep reading for insights that will help you write pitches that get noticed and boost your PR results.

Want more control over your PR, lower costs and the flexibility to stay ahead in today’s fast-moving media world? Check out how brands have landed top-tier coverage without those hefty agency fees.

Looking ahead to 2025, PR isn't just a nice-to-have - it’s essential for building trust and visibility, and getting your brand noticed. Find out how smart PR can give your brand that winning edge over the competition.

Year-end PR mistakes can cost your brand valuable opportunities, but with the right strategy, they’re avoidable. From long-lead planning to using social proof, this is how you can set the stage for a strong 2025.

PR remains a crucial driver of growth in 2025, but staying ahead means adapting to the changes. This blog post breaks down the pros and cons of agency vs. in-house PR to help you decide which approach best supports your brand’s goals in the year ahead.

Starting 13 December 2024, the new EU General Product Safety Regulation (GPSR) could limit eCommerce brands’ access to the EU market. This post explores what the change means for product-based businesses and offers strategies to maximise UK sales during the transition.

Are media monitoring tools worth it? We’ve done the research for you, so you don’t have to, rounding up some of the most popular ones out there.

Strong press imagery can be the standout feature that secures your coverage. A picture speaks a thousand words so here’s how to hit your word count.

With over 25 years in the PR industry, we’re sharing the three most common reasons why your press pitch has gone unanswered.

Testing times call for new strategies for everyone. Press included.

But how are the publications adapting? Here we give you the latest lowdown.