Journal
Regular advice on how to advocate for your product with all the passion and purpose it deserves.
How TikTok is Changing Gen Z Shopping Habits
Tik Tok is changing shopping habits, so here is everything you need to know about reaching Gen Z and how they buy.
How PR can help weather low consumer confidence
Gaining press coverage can sway potential customers towards making a purchase decision. This is how PR builds trust and why it matters for eCommerce brands.
PR Dispatch's guide to securing podcast features
PR isn’t just about written features; podcasts are PR too, and a secret tool in your press toolbox. Here’s your guide to pitching and securing spots.
5 ways to use your PR coverage to attract more customers this Christmas
This is how you can use your press coverage to attract more customers this festive season, and make this Christmas your best yet.
What do you need to pitch to the Christmas gift guide press?
Keen to pitch to the Christmas gift guides but don’t know where to start? This is everything you need to put your best foot forward with the Christmas press.
How do you know if your products are right for the Christmas gift guides?
How do you know if your products are right for the Christmas gift guides? Here are the gift guide themes from last year to give you a head start.
How to get your products featured in the Christmas gift guides
This is how to get your products featured in the gift guides in the lead up to Christmas and capture customers at a key trading time of the year.
How to use (and not to use) ChatGPT for your marketing
ChatGPT offers exciting opportunities for businesses to enhance customer interactions and automate various marketing tasks. This is how to use it well and make it work for your brand.
How to find press contacts for the Christmas gift guides
How to find the right press contacts for Christmas and maximise your PR pitches in time for your best Christmas yet.
Should you be pitching to the Christmas gift guides?
Christmas PR should be a core part of your Q4 marketing strategy, so here’s how to capitalise on the Christmas season and how the power of PR can help.
5 things every ecommerce website needs on their product pages
We’re joined by Elle Williamson, founder of The Ecommerce assistant, to talk about the top five must-haves for any ecommerce website's product pages.
The cats of PR Dispatch
In this blog post, we catch up with a few of our members to learn more about their furry feline friends and their unique personalities.
The four-day work week: What I’ve learned after 6 months
Just over 6 months ago, PR Dispatch started a 4-day work week. In this blog post, Rosie explains a few of the benefits she has found so far.
Navigating self-doubt when doing your small business PR
Most business owners can identify the feeling of self-doubt, but how can this be overcome? Sophie Carefull shares her advice on how to feel more confident while working on securing press coverage.
Straight to your inbox: Our favourite newsletters for eCommerce businesses.
In this blog, we've rounded up some of our top newsletter picks that offer valuable insights and inspiration for product-based businesses. A great way of staying on top of industry trends and new developments.
How to future-proof your marketing career by upskilling in PR
Are you in a marketing role and are looking to enhance your existing skillset? Want to future-proof your career? Then upskilling could be the way to go. In this blog post, we look at how adding PR to your role and CV, can help future-proof your career.
Keeping cosy: The best winter candles from our PR Dispatch members
Cosy season is here! A good quality burning candle with a beautiful scent is a wise winter investment to fill your home with aroma while you snuggle under a blanket during the longer evenings. From crackling wooden wicks to mulled wine scents, we have rounded up the best cosy candles from our PR Dispatch members.
8 of the brilliant businesses chosen as SmallBiz100's 2022 campaign
In this blog post, we round up some of the businesses taking part in this year's Small Business Saturday campaign (including some of our lovely members).
3 reasons why you shouldn't pay for magazine coverage
We get that it’s tempting to go ahead with paid features. Who doesn’t want to see their brand gracing the pages of a well-established magazine? However, as lucrative as it might seem, we always advise businesses to steer away from advertisements or advertorials. In this blog post, you’ll find out why.
Bonfire night essentials from our PR Dispatch members
Bonfire night is the ultimate autumn occasion for cosy accessories, great company and great food alike. From accessories to help you wrap up warm, to being the ultimate host for your gathering, we’ve rounded up some of our favourite essentials from our PR Dispatch members.